Corporate Lawyer PPC

Step 1: Define Goals and Audience

Identify target clients by industry, company size, and pain points. Set clear objectives like number of consultations or revenue from new retainers.

Step 2: Conduct Keyword Research

Compile lists for each practice area. Group into tightly themed ad groups.

Step 3: Set Up Google Ads Account

Create campaigns by service line or location. Choose Search Network primarily.

Step 4: Write Compelling Ad Copy

Highlight expertise, results, and unique value. Include calls-to-action like “Schedule a Consultation” while complying with advertising rules.

Step 5: Build Dedicated Landing Pages

Create pages matching ad intent with clear forms, testimonials, and trust signals.

Step 6: Set Bidding and Budget

Start with manual CPC or automated strategies like Target CPA. Allocate budget based on expected lead value.

Step 7: Implement Tracking

Set up conversion tracking for calls, forms, and offline events like signed retainers.

Step 8: Launch and Monitor

Review performance daily initially, then optimize weekly.