Digital marketing for SaaS companies benefits subscription-based, web-based, and hosted software application services to effectively reach the organization, convey long-term brand value, collect important data, and sustain and increase the number of ongoing subscriptions. It helps generate recurring revenue and makes it easier for SaaS companies to sell their regular subscriptions and scale the company. 

Digital Marketing for SaaS companies can help them reach a broader audience and capture the growing demand. As per Havard Business Review reports, the Saas market is growing faster than the rest of the global market. The marketing budget of SaaS companies falls around 7 to 8 percent of the company revenue. Over 80% of organizations use at least one SaaS platform in their daily operations, and this number will continue to grow. It’s high time that Saas companies grab this opportunity and make their mark in big companies. 

This blog post details digital marketing tips for SaaS companies. We have discussed how to optimize your website for a better user experience, how to use content marketing to drive in more conversions, when and how to send personalized emails, how to use social media to promote the software, how to transparently price the software plan, and other various online strategies.  

Key Takeaways for Digital Marketing for Saas Company

  • Create a clear, engaging website for a SaaS company with a video on the landing page, an optimized About Us page, strategically placed CTAs, customer reviews, and easy contact options.
  • Understand customer base and keywords, study competitors, optimize website and content with relevant keywords, and practice patience and consistency in SEO strategy for Saas company.  
  • Use content marketing for Saas company and address potential customer queries through various content forms, provide educational content, and mix promotional content with valuable information. 
  • Use email marketing for Saas company to send educational content, updates, and product information. Understand customer behavior for targeted email campaigns and keep signup forms short for easy user engagement. 
  • To implement successful PPC advertising, Set a small budget initially, focus on long-tail keywords, create compelling content for landing pages, and monitor the campaign closely for optimal email marketing results for Saas company.  
  • For successful social media marketing for Saas company, choose the right platforms, focus on a few targeted ones, treat LinkedIn as a landing page, and use social media ads for broader reach. 
  • Other digital marketing strategies for SaaS companies include using a transparent pricing structure, live chat or chatbots for real-time customer interaction, and prioritizing excellent customer service for sustainable growth.

What is Digital Marketing for Saas Company?

Digital marketing for SaaS (Software as a Service) companies is the use of online strategies and channels to promote, market, and sell software products or services. SaaS digital marketing focuses on educating, attracting, and converting leads into paying subscribers while nurturing them to stay loyal and grow their usage. Saas business has to sell your product after every time duration of a specific period. Therefore, it is important to focus on retargeting and customer retention to grow Saas’s market value. 

Why is Digital Marketing Important for Saas Company?

A well-strategized digital marketing campaign for Saas company is essential because it offers several benefits for your business growth. In today’s digital world, to have a good-performing business, you must invest your time and efforts in digital marketing. It is now your necessity, not something you add to your digital presence to increase its beauty. 

Here are some of the benefits of using digital marketing for Saas company:

  1. It helps you to create a brand image as you like. 
  2. It gives you a high return on investment(ROI). You can reach the highest potential of your business if you use online marketing for SaaS companies in the right way.
  3. Generate high-quality leads and convert them into customers. ( all online, that’s the significant part)
  4. Make changes to your Saas marketing when and where required, and stay updated with your industry trends.
  5. Digital marketing will help you to create a lifelong bond with your customers, which is quite essential for your SaaS company.

What are the top Digital Marketing Strategies for Saas Companies?

  1. Website Development for Saas Company
  2. SEO strategies for Saas Company
  3. Content marketing for Saas Company
  4. Email marketing for Saas Company
  5. PPC Ad Campaign for Saas Company
  6. Social Media Marketing for Saas Company
  7. Transparent Pricing for Saas company
  8. Live chat option for Saas Company
  9. Customer service tips for Saas Company

Website Development for Saas Company

Website development for Saas company is important because your website is often the first point of contact for potential customers. Therefore, create a clear, engaging, conversion-focused website experience for your SaaS company customers. visitors should immediately get a glimpse of who you are, the Saas service you offer, and how they can get it. 

Digital marketing for Saas companies: 9 effective strategies to Boost Sales


How to make a well-optimized website for your Saas company?

  1. To engage more with your audience, consider adding a video to your landing page. While images and text do great, adding a video will do wonders. 
  2. Further, pay close attention to your About Us page as well. It is because the About Us page is one of the most visited pages on any website. So, make sure you present yourself in the best way possible. Your values will play an essential role in the decision process of your buyers.
  3. You should strategically place your call to action or CTAs throughout your content. It should be done so that it acts as a signboard that will guide your audience or customers throughout your website.
  4. Add your reviews, badges, and other testimonials to your website. This is extra important since these act as social proof and establish your credibility.
  5. Make it super easy for your customers to contact you in any situation, whether to purchase your service or talk to you regarding any query.
  6. At last, you must not forget to add your Unique Selling Point(USP) to your Saas website. All you have to do is tell your audience about the features that make your software service unique and different from other available customers.

SEO Strategy for Saas Company

SEO strategies for SaaS companies help you put your content or the services you offer in front of the right audience and check if your content is up to the mark. let us see how we can implement the best SEO strategies for Saas Companies.

How can we do SEO for Saas companies?

  1. Start with understanding your customer base and finding what keywords they are trying to get to your service in the search engine. 
  2. Study your competitors and see their SEO audit reports.
  3. Optimize your website, images, meta tags, and social media channels by using the right keywords.

Content Marketing for Saas Company

Content marketing for Saas company will help you to position yourself as an industry expert. The competition in the Saas company is increasing rapidly, and it is high time for you to focus on generating and distributing content all across the web. Remember, you have to educate your audience before converting them into customers. Let us see how we can do it.

How do you do content marketing for Saas company?

  1. Think about the various queries your potential might have related to the software service you offer. Suppose you offer team management software. In this case, your audience might have queries such as “How do you manage a team effectively?” or “What is the best software for team management?”
  2. Take each concern, query, or desire of your potential customers and create content on that topic.
  3. You can focus on these types of content to promote your SaaS services:
  • How-to guides
  • Downloads
  • Demos
  • Webinars
  • Case studies
  1. Update your content regularly. One of the main reasons Wikipedia has a great SEO ranking is that they regularly update their web pages.
  2. Also, give a free trial of your service and other demos. 

Email Marketing for Saas Company

Email marketing for SaaS companies remains a powerful tool to nurture leads, engage existing customers, and boost sales. Even when you have an SEO-optimized Saas website and a good content marketing strategy, this doesn’t mean you will have guaranteed leads and ultimate sales conversion for your Saas company. Many efforts occur once potential customers sign up or take an interest in your SaaS service. Email marketing plays a significant role in this section. Let us see how we can run an email campaign for Saas company.

How do you run an email campaign for a SAAS company?

  1. Send education content or blog post updates to your signup audience and inform them about your products, general industry updates, etc.
  2. For a successful marketing campaign, you must have a clear idea of your customer behavior. Right from the time it requires to engage with them before converting them into customers to the seasonal purchase trends, you must be aware of all to run targeted emails. 
  3. Create the email signup form short so that people can easily give way their emails to you.

PPC Ad Campaign for Saas Company

Paid search or PPC marketing for Saas company is the targeted marketing method, which means that your ads will be shown to only those people who might be interested in your company. This implies you have a good chance of converting into customers. The second significant benefit of a PPC ad campaign for Saas company is that it is cost-effective. You will have to pay only when someone clicks on your ad. Let us see how we can run a successful PPC ad campaign for Saas.

How do you run a successful ad campaign for Saas company?

  1. PPC is an effective digital marketing strategy for SaaS companies. However, it may be costly if you don’t do it correctly. Therefore, when starting, you must set a small budget for the Saas campaign. Remember, running a PPC ad campaign for a SAAS company does not guarantee good leads. 
  2. Do not focus on highly competitive keywords; try targeting long-tail keywords with low completion rates.
  3. Make your content as good as possible. Make sure to build a solid landing page with great content.

Social Media Marketing for Saas Company

Social media marketing is an excellent way for Saas company to reach targeted customers. In this digital age, social media has transformed from a picture-posting site to an e-commerce hub for B2B and B2C clients.

How do you do social media marketing for Saas company?

  1. choose the right platform for your service marketing. You must understand that every platform has different algorithms and audience bases. And yes, only some will give you a good ROI. 
  2. Focus on a few targeted platforms. If you have a small team, start with LinkedIn marketing for your SAAS company. 
  3. Treat the LinkedIn page of your SAAS company as your website landing page. 
  4. Make a dedicated social media calendar and stick to that. The problem with most new creators of LinkedIn is that they quit too early and think that the algorithm just hates them. However, in such situations, you must be patient, trust the process, and keep posting with better analytics.
  5. Here are a few of the content ideas you can post on your Saas company LinkedIn page:
  6. Photos and videos of your team and your product in action Educational content (articles, how-tos, demos, relevant news) Social proof like reviews, announcements, and case studies
  7. Social media is a great platform to get content ideas. We will tell you how. Write short content for social media and see which one is working well and which is not. Finally, create a lengthy article on the one that is getting more impressions and engagement.
  8. You can also run social media ads on Linkedin and other social media platforms to reach a broader audience base.

Other Digital Marketing Strategies for Saas Companies

Some of the other crucial digital marketing strategies for Saas companies are as follows:

Use a Transparent Pricing Structure for SaaS Companies

Consistent pricing across all platforms is essential for maintaining a trustworthy online position for your SaaS company. Further, Don’t try to use a clickbait pricing strategy because, in this case, customers might not trust you. Additionally, be clear and to the point while presenting your pricing. Mention everything the customer will get and what is not included in the plan. Divide your plans accordingly, making at least three versions, from basic to advanced, and set their prices. You can also consider giving a free trial option for a certain period(this greatly boosts your sales).

Digital marketing for Saas companies: 9 effective strategies to Boost Sales

Use ChatBots or Live Chat Option for SaaS Company

A live chat option will connect your potential customers and solve their queries in real time. As per much research, customers want immediate replies to their queries. There are already many industry competitors out there, and your potential customers might end up paying for them instead of your website if they don’t get quick responses from your end.

Customer Service for Saas Companies

Customer Service for SaaS companies is essential for sustainable business growth for your SaaS company. Therefore, make sure you solve all their problems, and it should be clear that you are always there when they need you. 

The most important thing you must understand while dealing with your customers is that you cannot fully automate the customer service process. If you do this, you will welcome more harm than good. People want to talk to humans, not robots, when they have a problem. Therefore, ensure you have a polite customer service team, and customers can contact them quickly, without any hassle.

Case Study for SaaS Company Digital Marketing

Company Name: Motion Mobs

The company is a women-founded and women-led organization that offers mobile technologies and data integration services.

Organic Traffic Growth: 673.92%

Company Name: Fleetio

The company offers simple alternatives to outdated software and spreadsheets to help you automate your fleet’s operations.

Organic Traffic Growth: 583.72%

Company Name: Simon Solution

The company offers solutions to let teams work together effectively in business, hospitals, schools, etc.

Organic Traffic Growth: 672.23%

Get the best Digital Marketing Service for a SaaS Company.

About WebKey Digital: The Best Digital Marketing Agency for SaaS Company

Webkey Digital is an award-winning digital marketing agency for SaaS companies that has helped over 50+ SaaS companies, such as Motion Mobs, Fleetio, etc., to bring their online presence in front of the right audience. We create custom digital marketing strategies that consider your needs and expectations and offer goal-oriented solutions. 

Contact us now and get the best digital marketing consultancy for SaaS companies. 


Digital marketing is essential for your SaaS business. If you are a new company, focussing on all the aspects of digital marketing is a challenging task for your small marketing team. If so, contact us for the best digital meeting service for Saas company.