Digital Marketing for Solar Companies: 6 Effective Strategies to Grow Business

Digital marketing for solar companies benefits solar dealers. companies, and installers to reach out to utility scale solar farms, industrial rooftop solar projects, commercial as well as residential customers. By using the digital marketing, solar companies can educate them with useful content, and give them the best customer experience.

Digital marketing for solar companies can help you sell solar products such as solar panels, solar PV modules, solar pumps, inverters, batteries, etc., and solar services such as installation, financing, maintenance, monitoring, etc. Solar dealers. Companies and installers can create high-performing websites, run targeted ad campaigns, use Google ads to generate better leads, and optimize their online presence for local searches to increase solar sales.

This article discusses digital marketing tips for solar companies here, we have discussed the best online platform for solar companies, what type of content works best on social media and websites, how to segment the audience and run paid advertisements to convert them, and how to maximize your conversion rate with high ROI.

Key Takeaways for Digital Marketing for Solar Companies

Website Development for solar companies focuses on creating user-friendly websites with catchy domain names and SEO optimization.
For SEO Strategies for solar companies, use high-quality content, proper website structure, and long-tail keywords for better search engine rankings.
With Local SEO for solar companies, target specific regions and boost visibility in local searches.
Use the popularity of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) to connect with a vast audience. Define campaign goals (growth, brand awareness, sales) and tailor content accordingly for successful social media marketing for the solar company.
Conduct extensive keyword research and create compelling ads for PPC ads for solar companies.
For video marketing for solar companies, use storytelling to connect with the audience emotionally. Keep videos short, engaging, and aligned with current trends.
Improve online ratings and reviews of solar companies by addressing negative reviews empathetically and resolving customer issues promptly.

What is Digital Marketing for Solar companies?

Digital marketing for solar companies is the online strategy to attract potential customers, build brand awareness, reach large audience base who are most likely to get converted into customer and increase solar panel sales. Solar companies can show the benefits of solar products on their website and social media to get quicker results with less costing as compare to traditional marketing method.

What is the Importance of Digital Marketing for the Solar Industries?

Digital marketing has become essential for the solar company due to its various benefits. As the sector’s market size rises, using digital marketing to your advantage for solar companies will become more critical as it is essential to stand out in the competitive market. There is digital marketing necessary for your solar business:

Before making significant purchases like solar panels, consumers heavily research online. They look for information, compare providers, and read reviews. A robust digital presence helps attract these potential customers early in their decision-making process.
The more visible brand will have more sales. The Digital presence is equivalent to the brand image.
Digital Marketing for solar companies enables you to target the specific audience of those planning and searching for solar products. You can directly target them rather than showing ads to a larger crowd.

What are the Digital Marketing Strategies for Solar Companies

This article will give you some of the best digital marketing strategies for solar companies to boost your business online. Below are a few methods:-

Website Development for Solar Companies
SEO Strategies for Solar Companies
Social Media Strategy for Solar Companies
Pay-Per-Click Ad Campaign for Solar Companies
Video Marketing for Solar Companies
Online Ratings and review for Solar Companies

Website Development for Solar companies

Website development for solar companies is an essential tool for attracting and converting leads. The landing page of your website is the consumer’s first interaction with your brand. 81% of people search for the product online before deciding. The website gives you a sales channel and helps build credibility and trustworthiness among the common public.

How do you build a well-optimized website for your Solar company?

First, you need to build a website with excellent User inference and proper content optimization. You need to focus on it because a website will also be a sales channel for your company.
Get a domain name that is easy to remember. After that, to increase your SEO ranking, include targeted keywords in your domain name.
Company websites are usually complicated, you can add Breadcrumbs to make navigation easier. Adding quick links in the footer will also serve the purpose.
Information about the company and products should be mentioned on the landing page, and CTAs should be clear in each website segment.

Your website must focus on some essential pages, such as:-

Home Page:- This is the most crucial page. The page should be designed considering that the first impression to the user will decide whether a user will stand or leave.

Product Pages:- These pages will display the product and its features. You make the page more interesting by adding a carousel of the top deals and products on the top.

About Us:- Here, you can connect the people to the company and its core beliefs. This empowers the emotional bond of the consumer and the company.

Contact page:- This is essential for your website as you are using the website also as a sales channel, so if any problem occurs, there should be a medium where customers can reach you.

SEO Strategies for Solar Companies

SEO strategies for solar companies are vital for a website to rank higher on Google. To rank your solar company website higher in the search results, you must focus on high-quality content and a properly structured website. The first you need to focus on is keyword research and competitive analysis. There are many tools available online for this. They will give you valuable data such as search volumes, CPC, ranking difficulty, and previous trends. Try to use the long tail keywords as they are less competitive.

Further, make your solar company website more SEO-friendly by backlinking and ensuring all links on the site are fixed. Internal linking should also be vital.

Local SEO for Solar Company

Local SEO for solar companies enables you to target the audience of a specific region easily. You can include keywords such as “Best solar products shop in Miami” or “Cheapest Solar Geysers in Chicago” to target regional audiences.

Further, Claim and complete your GMB listing with accurate information, including:

Business name, address, and phone number
High-quality photos and videos
Detailed description of your services
Regular updates with news, events, and special offers.

Social Media Strategy for Solar Companies

Social media marketing for solar companies is essential to connect with potential customers, build brand awareness, and increase sales. According to Forbes, over 90 % of people using the internet are on social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. Social Media provides you the channel to quickly connect with the audience worldwide. Social media campaigns can be done to boost online reach.

Before doing any social media campaign for a solar company, it is essential to ask two questions.

What is the motive of the social media campaign for the solar company?

You have to clarify at the start whether you are doing it for social media growth, Brand awareness, or sales. Yes, you might have some CTAs in posts other than sales posts, but you must be observant about the audience’s reaction.

Who are the audiences of your solar company’s social media campaign?

You must specify the audience for each social media marketing campaign for a solar company.

Here are relevant digital marketing strategies for solar companies:

Have regular interaction with the audience through polls, Q/As, and posts.
Be consistent on social media.
Create content according to the trend
Collaborate with influencers with a clean image
Once in a while, experiment with your content and see the public’s reaction to it.

Pay-Per-Click Ad Campaign for Healthcare

Pay-per-click (PPC) for solar companies is investing in an ad at the top of the search for the specific keywords you want. In a PPC ad campaign, the advertiser has to pay only when the ad is clicked on. You can take advantage of it in the solar industry by doing the keyword and targeting only those words that will be searched more frequently.

How do you run Pay-Per-Click as a campaign for your Solar Company?

Do extensive keyword research and list targeted keywords you want to rank for.
Create a well-optimized ad. Making it compelling enough that people click on it because it will appear whenever someone searches for the keyword.
Ensure your landing page is engaging to have a higher conversion rate for the ad. Ensure that it has a clear CTA.
Analyze the data of the ad and use it to make it better.

Video Marketing for the Solar Industry

Video marketing for solar companies has become essential to engage viewers, educate them on the benefits of solar energy, and drive conversions. Over 1 billion hours of video content is consumed daily through YouTube. Video is the best mode to communicate to the audience. It allows you to convey your message to the audience clearly and efficiently.

How do you do video marketing for the solar industry?

The most crucial part is creating an ad around a story to which the general audience feels connected. Try to have the theme of the video according to the trends.
Select target keywords and add them strategically in your video description, title, and tags.
The video should be engaging. Today, people have a significantly less attention span and try to keep the video short and happening.
Use visuals and soundtracks that are soothing and attention-seeking.
The video should have a clear CTA.
Analyze the data of video metrics and make changes accordingly.

Online Rating and Reviews for Solar Companies

Online ratings and reviews for solar companies are parameters your audience checks before purchasing anything. Here are a few of the relevant strategies to have positive reviews and ratings for your solar company:-

Encouraging the buyers to write reviews for incentives such as coupons.
Fixing the problems of the people who gave negative ratings.
Show empathy to the people rather than defending the brand image
Have a proper team for sorting out any service-related customer issues.
Apart from these positives, there will be times when you will face criticism. There will be trolls. In such times, you have to be patient and respond sensibly.

Case Study for Solar Companies Digital Marketing

Solar Company name:- Aurora Solar

Aurora Solar offers reliable products for every stage of the solar product lifecycle.

Organic Traffic Growth: 234.63%

Solar Company name:- Solar Sale USA

Solar Sale USA provides reliable and safe services such as solar panel installments, lighting, and solar water heaters for commercial and residential sectors.

Organic Traffic Growth: 465.63%

Get the best digital marketing for Solar Industries.

About WebKey Digital: The Best Digital Marketing Agency for the Solar Industry

Webkey Digital is an award-winning digital marketing agency for Solar Industries. It has helped over 50+ companies, such as Solar Sale USA, Aurora Solar, etc., create the best customized digital marketing plan for them. Not just that, we have also implemented these strategies and achieved over 90% ROI.

We have worked exceptionally well as a complete digital marketing agency for the solar industry for the past ten years.