Digital Marketing Strategies For Contractors: 8 Effective Strategies to Boost Revenue

Digital marketing for contractors benefits general contractors, construction companies, builders, developers, remodelers, roofers, and HVAC companies to build brand image and get more commercial or residential construction projects. Contractors can create a visual online presence, post photo galleries and before and after pictures, write a blog, shoot how-to video content, and publish reviews to display expertise and reliability. 

Digital marketing for contractors is one of the most cost-effective methods to reach potential clients. According to Statista, the market value of the contractor business in the USA was around 1.8 trillion U.S. dollars in 2022. However, it is also noted that there has been a rise in the local contracting business two years back. With the growth in this specific sector, it has become essential for local and large-scale contractors to adopt various digital marketing strategies. 

Digital marketing tips for contractors are detailed in this article, where we have discussed which are the best online platforms for contractor marketing, which type of content works best and brings in more client engagement, how to run targeted social media and search engine ads, how to reach out to influencers for promotion, run an email marketing campaign, and various other online marketing for contractors. 

Key Takeaways for Digital Marketing for Contractors

• Website Development for contractors is essential for a solid online presence, user-friendly interface, and showcasing services. 
• SEO Strategies for contractors improve visibility in search engine results for relevant keywords. Using local SEO for contractors, optimize for local search terms like “contractors near me” to attract local customers.
• Create valuable content, including blog posts, project showcases, client testimonials, and infographics for successful content marketing strategies for contractors. 
• Use social media marketing strategies for contractors and connect with potential clients on platforms like Instagram, Facebook, and TikTok. 
• Invest in email marketing for contractors, compile email lists, use engaging subject lines, and strategically brand emails.
•  Pay-per-click marketing for contractors allows cost-effective advertising, paying only for clicks. 
• Use YouTube for content distribution and create educational videos, general facts, and project showcases.

What is Digital Marketing For Contractors?

Digital Marketing For Contractors is the use of online marketing strategies and channels, such as search engines, social media, etc., to attract potential clients, generate leads, and grow business. These strategies help contractors position themselves as market leaders, expand their network, and ultimately increase their revenue and profits. 

Why is Digital Marketing For Contractors essential?

Digital marketing for contractors has proven beneficial for business organizations. There are certain benefits of Digital Marketing For Contractors, and they are mentioned as follows:

• It provides a platform for contractor companies to showcase their product/offerings.
• It cuts the cost of traditional methods of marketing.
• It can target various audiences based on their purchasing patterns through data analytics.

Also, Statista estimates that around 90% of people in the United States spend most of their time online. So, If most of your customers are looking for online contracting services, you should enhance your company’s presence in the digital world and meet your customers where they already are.

What are the Best Digital Marketing Strategies for Contractors?

• Website Development for Contractors
• SEO Strategies for Contractors
• Content Marketing for Contractors
• Social Media Marketing for Contractors
• Local SEO for contractors
• Email Marketing for Contractors
• PPC Marketing for Contractors
• Influencer and Video Marketing for Contractors

Website Development for Contractors

Website development for contractors is essential in today’s digital age. It allows you to establish a solid online presence, attract potential clients, and convert leads into paying customers. So, your contractor business needs a website that is easily searchable, navigable, and engaging.

Then comes the part where you work towards making your website’s way to the top. Firstly, focus on your website’s domain name; think if it is easily searchable and could be found by people searching for contractor services. For example, if you operate in Miami and want to build a website, your domain name could be contractor.miami.com. 

You must follow a few steps to ensure your website meets all the above criteria:

• Your website should be user-friendly.
• The list of your contracting services should be mentioned.
• Make sure that you have all the contact details appropriately cited.
• Add pictures/videos of your previous works to attract an audience.

SEO Strategies for Contractors

SEO strategies for contractors play a vital role in improving your website’s visibility in search engine results pages (SERPs) for relevant keywords related to your services and location. 

To make your contractor business website SEO friendly, make sure that your website images are compressed, or else it could make your website slower, and users who visit your website might need more time to look at your services. It is witnessed that most people wait about 2-3 seconds for a website to load, so your contractor business website should be fast and provide users with the best experience.

Further. get quality backlinks from relevant websites in your industry and local area. This can be done through guest blogging, directory submissions, or collaborations with other businesses.

Content Marketing for Contractors

Content marketing involves creating and sharing valuable content that informs, educates, and engages your target audience. You could provide multiple short blogs on your websites giving interesting facts and other information about construction/contracting. You would have to use long tail keywords in your blogs so that your website might appear in their search results when people search for specific phrases. You should also put keywords in the headings of your blogs to make them more searchable. 

Create content such as

• Blog posts and give advice, tips, and guides 
• The project showcases high-quality photos and descriptions
• Client testimonials and case studies
• Infographics and downloadable resources.

Social Media Marketing for Contractors

Social media marketing helps you connect with potential clients, showcase your expertise, and generate quality leads. Make pages and profiles on social media platforms like Instagram, Facebook, and TikTiok to promote your website and services. Research says that people in the United States spend about 2 hours and 14 minutes on social media platforms like Facebook and Instagram. Most people who search for contractors’ services or randomly scroll social media could be potential customers for your contractor business. Some looking for service might visit various Facebook pages, or Instagram feeds to find the perfect services. People mostly search for the service and then go through the comment sections of every post to test the authenticity of the company and the service quality. 

So, it is your responsibility that whenever someone lands on your business profile or page, they do not get negative comments or a reason not to choose the service you provide.

Here are some of the best tips for Social Media Marketing for contractors’ businesses: 

• Use data analytics to identify the demographics of a place you operate in.
• After you have decided on your target audience, run campaigns targeting that specific group of people.
• In your campaigns, highlight your service, previous works, service charges, and contact information.
• You can also post interesting facts and share your knowledge of your field, as people like getting knowledge from credible sources.
• Design your social media platforms well, including a proper theme, color combination, content quality, etc.

Local SEO for Contractors

Local SEO for contractors is essential to attract customers in their local area. When people search for “contractors near me” or “contractors in Miami,” you want your business to be the one that pops up first. 

To locally SEO optimize your website and pages, you need first to find out which keyword you can use that would work effectively for your contractor business. Here, we will provide you with some of the most used keywords by people while searching for services from the contractor business.

Include Google My Business Page for your Contractor business.

If you want to establish your online business and want local people to find you easily, setting up your business profile on the Google My Business page is most important. Here, we will provide information on setting up your business profile and making it look attractive to the audience.

• First, include your business name: Make sure that your business name is easily searchable and comes first in alphabetical order. This makes it easier for your website to appear in the top 5 result pages.
• Make sure to put the location of your business and correct business information on your page so that customers can contact you effortlessly.
• Put your business operating hours.
• Images can make our page look more trustworthy, so post pictures and videos of your previous work.
• Another important aspect of setting up your business profile is to put all the positive reviews and feedback from your clients. Seeing positive reviews about your business provides a sense of trust among people in your industry.

Email Marketing for Contractors

Email marketing for contractors can be a powerful tool to connect with potential and past customers, generate leads, and ultimately grow their business. To begin with, email marketing campaign for contractors,

• Firstly, you need to compile the list of emails of your customers from the website signup form, social media, and other platforms.
• Make sure to provide interesting subject lines so that you can attract your customers at once. 
• Then, strategically brand your emails so the users know they are not spam but sent by a valid brand.
• Write your emails strategically, highlighting the main points of the mail and the points you want the users to locate at one glance.
• Make sure to add proper CTAs.
• You can also automate your emails using MailChimp, HubSpot, Sendinblue, etc.

PPC marketing for Contractors

Pay-per-click marketing for contractors is your business’s best digital marketing strategy. This is helpful because you only have to pay when someone clicks on your advertisement. By using this making strategy, you can save much amount of money. 

Google uses Ad auctions, which determine whether an advertisement is essential enough to rank at the top in the search engine result pages. One of the best parts of this market is that you can even run this marketing campaign with a small budget as PPC is not about money. Creating an attractive ad copy is essential to rank high, and use the geotargeting option to target audiences from specific locations. also, utilize A/B testing to find which ad copy resonates with your audience better.

Influencer and video marketing for Contractors

Influencer and video marketing for contractors is an effective strategy that gives you a unique way to reach potential customers and tell them about your expertise. You can use Instagram as a space for promoting your business. You can collaborate with influencers so that they can showcase your services to a larger audience. They already have a huge follower base and a platform to promote a particular product. And they have a significant influence on their audience, so it might be possible that they accept their referral and choose your business whenever they need assistance.

You can also use YouTube to upload various content on your niche. The content you can provide can be varied, as you can upload general facts, entertainment content, and videos of our work. You can search it up on YouTube about your content, and you will get multiple ideas. For YouTube marketing, you need to create engaging and niche-specific videos. Add relevant keywords in your description, title, and tags to rank high on YouTube searches.

Case Studies for Contractors’ Digital Marketing

Contractor Name: SHC General Contractors

SHC General Contractors is an award-winning Commercial General Contractor that deals with commercial projects such as restaurants, retail stores, and industrial buildings.

Organic Traffic Growth: 353.43%

Contractor Name: Hoover General Contractors LLC

They offer quality and professional services such as roofing, residential repairs, commercial repairs, fire restoration, water restoration, etc.

Organic Traffic Growth: 519.65%

About WebKey Digital: The Best Digital Marketing Agency for Contractors

Webkey Digital is an award-winning digital marketing agency for contractors. It has helped over 50+ contractors, such as Hoover General Contractors LLC, SHC General Contractors, etc., to bring their online presence to the right audience. We create custom digital marketing strategies that consider your needs and expectations and offer goal-oriented solutions. 

Contact us now and get the best digital marketing consultancy for contractors.

This guide for digital marketing for contracts sums up multiple aspects that you could use to promote your business. Here, we have mentioned everything related to social media marketing, Website building, and spreading its presence with the help of SEO and local SEO. If you go through the entire guide and apply any of the strategies for your business, you will be good to go. Also, it will save you a ton of money as you will cut the cost of traditional advertising practices when you shift to digital marketing.