The majority of people google wineries on Google first and then they decide which one to visit. So if you want to let people know about your wineries, you have to rank your website well on Google Search Results.
Ranking well on Google means when someone searches “Top wineries near me” or “Best wineries to visit in [your location]”, your wine website will show up along with other websites.
The way to lead your website to the top of Google Search Results is SEO for Wineries.
What is SEO for Wineries Important ?
If you want to increase the sales of your wine by letting people know about it or if you want to increase sales online, then SEO for wineries is very important. Remember, practicing small steps in Wineries SEO can give you huge results.
There are a few things that should be practiced to rank your wine website. We will discuss each and every point here but before that, we will give you a table of content about the topics we will discuss throughout the article.
- What exactly is SEO for wineries
- Keyword Planning for wineries
- Content planning for wineries
- Local SEO for wineries
- Link Building for Wineries SEO
- Technical SEO for wineries
- Other SEO strategies for wineries
- Social media optimization for wineries
What exactly is SEO for wineries ?
SEO means search engine optimization, which means improving your wine website to rank better in search engine rankings. This process helps you reach a wider range of audience, boost your credibility, and generate more profits.
Let’s take Google as an example- If you search “Top Wineries near me”, the websites that come on top are these:
| Website | Title |
| Yelp | Best vineyards near me – October 2023 |
| Washingtonian | 31 best wineries around DC for your next-day trip |
| Washingtonian | 10 wineries around DC where you can eat and drink |
| Exotic wine travel | Best wineries near Roanoke, VA – exotic wine travel |
| Trip Advisor | Wineries & Vineyards in tri-cities |
| Trip Advisor | The 10 best Purcellville wineries & vineyards |
| Charlotte’s | Vineyards near Charlotte NC |
What does this mean ?
This simply points to the fact that these wineries’ websites have invested in SEO. They have high domain ratings and good-quality content, the one that answers the Google query. They have practiced SEO so well that when you searched “Top Wineries near me”, these websites came up first. Now, for the next step, you can analyze how they have optimized their headings, titles, and meta tags.
Keyword Research and Planning for wineries
The first thing you need to focus on for Wineries SEO are the keywords and phrases you mention in your website content. Let us see how we can find targeted and converting wineries’ SEO keywords and incorporate them into the content.
How to do keyword research for SEO for wineries ?
The relevant SEO tips for Wineries are as follows:
- People will not just search “wineries” on Google. They can be very specific like “which wine is good for health” or “best wineries near me”. So if you don’t use long tail keywords then that could be a downgrade for your winery website.
- To find appropriate keywords for your winery business you can use tools like Google Keyword Planner, Semrush, ahref, Moz Keyword Explorer, etc.
- You can also include the phrases wine lovers usually search for. We will show you a few examples:
- Health benefits of red wine
- What is the best wine?
- Health risks of wine
- Can wine cause allergic reactions?
- Which wine is good for health?
- Which wine tastes sweet?
- Which wine is good for the skin?
- Which wine is good for the heart?
- Which wine is good, red or white?
- Which wine is tasty?
- Best wine for health and skin
4. Take keyword research help from Google itself. Google search page results is a great platform to analyze what your target market is searching for. For this, while searching your targeted queries, look for keyword inspiration from:
- Google autosuggest
- Related searches
- People also ask
- Google Images Section
For example, if you search “best wineries in New York”, these are few related searches that you might consider incorporating into your website content if you have a winery in New York:
- Top 10 best wineries in new york
- Best wineries in new york map
- best wineries upstate
- ny best wineries in long island
- winery new york long island
- most beautiful wineries in new york
- winery upstate new york
- wineries in new york state
Content planning and Writing for Wineries SEO
Okay, so making content for your winery website is super important for Google to notice you. But guess what? You should post what your target market will like, not just Google. Google really wants to help people, so your content needs to help them too.
Remember those phrases and long tail keywords we talked about earlier in this article? Those are the phrases people search on Google. Well, you should make content on those topics because that’s what people are really looking for.
How can I make SEO content for wineries ?
The relevant SEO tips for Wineries are as follow:
- You can write articles on those queries people search for on Google.
- You can put videos of your winery and the wines you have. You can also put how wines are made in your winery.
- Incorporate the keyword naturally, It should not seem like you are unnecessarily forcing keywords in your content when you should not.
- Add keywords in your title, headings, and meta tag description. Suppose you have a winery in Georgia, mention it loudly in your webpage titles. You can consider writing in this syntax as given below:
[Your Winery Name]: The Best Wineries to Visit in Georgia
Local SEO for wineries
Local SEO for wineries is mainly used so that local people or the pwople searching for wineries in your location can find your shop/business/winery.
Suppose your winery is based in Washington: If a user searches “Wineries near me“, “Best wineries near me“, “Top wineries to visit in Washington“, “Winery tour in Washington“, “Winery tour near me“,” then your wine website can come up on the search engine result page.
How to do Local SEO for Wineries Business ?
Let’s find out every step that you can use to rank your wineries locally:
1. Put your winery business on Google My Business. If you run a website then you can also add your website link in that way and put a description about your wines. Make sure these details are accurate:
- Contact Details
- Address
- Website Links
- Photographs
- Positive Reviews
- Social Media channel links
2. Use local keywords and phrases for your content so that people around you, and people near you can locate your winery.
3. Write content about local things, including your winery specialties, and upload some pictures of your winery, which might attract a bit more users because people are always interested in insights into this kind of place. They would be eager to know where the winery is made and how they are made.
4. Use proper Meta Descriptions about your website, including your winery location, opening hours, and every short detail.
5. List your wineries in various online wineries directories such as: Wine tourism, Go wine, American Winery Guide, Winery Zone, Wineryads, or local directories such as Pennsylvania Wine, etc.
Link Building for wineries
Backlinks are the way you shift potential customers/ users from one website to another. They are like a ride from one website to another, and Google really likes them, actually loves them. When you get good quality backlinks, your website can go up in Google’s list and more people can visit.
But, here’s the thing – getting these links is a bit tricky. It’s like a tough puzzle. However, there are some smart things you can use to get these backlinks. Let’s see what they are.
How can you build quality backlinks for Wineries SEO ?
Some relevant tips and tricks to create backlinks for wineries SEO are:
1. Reach out to food bloggers and travel influencers such as:
- Nomadic Matt
- The Planet D
- Jannik Obenhoff
- Tara Milk Tea
To gain quality backlinks, collaborate with them as they have a huge follower base.
2. Participate in wine-tasting events. You can search for upcoming wine tasting events on websites such as Eventbite, Local Wine Events, wtc. Try to collaborate with them and get backlinks for your website.
3. Listing your wineries business in online directories such as Exotic Wine Travel, etc. can also help.
Technical SEO for Wineries Website
Imagine you have a wonderful book. However, if no one knows where it is, they can’t read it. That’s a bit like Google and your web pages. Google needs to know your pages exist, or they won’t show them to people when they search.
But there are other technical problems that can stop your web pages from doing well in search engines. To fix these issues, you need to regularly check your wine website, like giving it a check-up.
How to take care of Technical SEO for your winery website ?
The relevant technical SEO tips for wineries are:
The first step you need to do is to check your website’s loading speed.
If your wine website’s loading speed is fast, then all good. However, if your website loads very slowly then you are missing a lot when it comes to SEO?
To have a fast loading speed, follow these given steps:
- Try to use compressed images instead of high-quality images. HD-quality images can make your website slower.
- Secondly make sure that whenever the audience visits your wine website, they get to see proper alignment regardless of their device. In short, make your wine website mobile friendly.
Other SEO strategies for wineries
Here are some other SEO strategies for wineries:
1. Make your wine website user-friendly
Google analyzes everything, it will analyze people’s activity on your website and then decide whether to increase your website’s rankings or not. A user-friendly website means it’s easy to move around, has pictures and videos, and it loads quickly.
Also, make your website interactive with pictures, videos, and cool charts. You can show people a video of your vineyard, share pictures of fun events, or make a chart showing where different wines come from around the world. This keeps people from getting tired of reading too much.
And, make sure your website loads fast because no one likes to wait. Users came to your website for information, because they were curious, in this situation a slow website is a big con. Google likes websites that make people happy.
When Google sees that people like your website, it will put your website on top of Google Search results. Chances are it will.
2. Optimize your wine website for any device
You might have noticed that sometimes you open a website on your phone but the alignment remains of the desktop version which makes it very difficult to go through the website. So make sure that your own winery website is well-optimized for every device.
Social media Optimization for wineries
A winery’s social media should be super fun and make people feel like they’re at the winery with you. You can use Stories, Reels, IGTV, and Facebook Live to spread your content. Using social media and connecting with users can give a touch of trust in everything your business does.
You can share many things with your potential customers/users moments like when you started the winery, where you buy your supplies from, and where your supplies arrive from. You can also write blog posts about how you make a special wine for some special occasion. You can also tell people about events at the winery, it could be wine tasting, etc.
By doing this, your winery can make their followers feel really close to your brand like they’re with you in your winery. They can also tell interesting stories with pictures and long captions in their regular posts. It’s important to check how well your posts do and keep getting better each month, not just doing the same thing all the time.
The relevant social media tips for winery websites are:
- See when your audience is mostly active, and post at those times. This strategy has a high chance to reach the maximum number of potential audience.
- Always put the link to your website with your post. Whenever audiences like a post they usually shift to the website for more such content. And if your wine content catches their eyes, then they will immediately visit the website. So try to put pictures of wine, and videos of your winery on your social media platforms.
- Interact with people on all social media platforms, ask them their favorite wine, and run polls and quizzes to keep everything interactive.
All over, using all these tips and tricks could be really beneficial for your winery, it could spread your business to the world and boost your sales in no time.