There are more than 10,000 solar companies in every state, so there is no shortage of solar company services for anyone who needs it. So if you want your solar company to be different and provide diverse services you would need SEO (Search Engine Optimization). Online platforms, especially websites have become the major source of information for everyone around the world. When people will search for solar companies the chances are that they will click the first website that appears in the search engine results.

If you provide solar company services that are not performing well in the Google search engine then it is time to opt for SEO. In this article, we will provide a brief overview of SEO and will discuss why your solar company SEO needs it. 

What is SEO in simple terms ?

Search engine optimization, or SEO for short, is the process of improving your website with a handful of different strategies to help it rank better in Google search results.

SEO is basically a process of improving your website with a few amazing strategies so that it can rank within the top places in Google. There are uncountable SEO strategies that could help your website reach the top of Google search results. 

The strategies that could help your website reach the top include Keyword research, quality content, proper and credible backlinks, well-themed website design, and many more. You need to apply these strategies altogether in your solar company website so that it can rank in search engine result pages (SERP). If you do not use these strategies then the chances are that your company will not show up among the top results in the search engines which means that your customers will not be able to find you in the search engine result pages and your online business will not grow leading to the loss of revenue in your business.

Why does my solar company need SEO ?

It is recorded that every month every Google user searches for solar company services multiple times which clearly states that people are already looking for the services you offer. But there are uncountable solar companies that provide solar services, so standing out in this scenario is very difficult and that is the exact reason why you need SEO for your solar services. If you want your potential customer to find you, the only thing you need is Search Engine Optimization (SEO). But there are certainly other useful benefits to SEO.

1. SEO increases more website traffic

If you use SEO for your solar company, then chances are that your website might stand out on Google. With the increase in the rank of your website, there might be chances that it could increase the website traffic too.

2. More customers

If your website gets more traffic then chances are that those users who are visiting your website might turn into potential customers who will provide sales for your business. When any user searches for a keyword like “solar companies near me”, if you have implemented strong SEO strategies, then your website might show up on the first three Google searches in search engine result pages. The users that visit your website might visit your website in the first go and read about the services you provide, which might turn them into your potential customers.

3. More brand awareness

When your website becomes more exposed to the public due to more implementation of SEO, it increases your brand awareness. The higher your website ranks, the chances of your website visits by users increase. Recommendations by the existing clients will increase your customer base.

How to start an SEO campaign ?

We have already discussed multiple ways to better run an SEO campaign. Now we will find out specific ways of running an SEO campaign.

Step 1: Do keyword research for solar companies

Researching keywords is one of the most important things while running an SEO campaign. We would not go into detail as we have already discussed this part previously. But there are some long-tail keywords that you could use for your solar company’s website. Long tail keywords are those keywords that are used by users who want specific services related to solar services. We will provide you with some examples of long-tail keywords.

1. Solar Company
2. What is a solar company
3. Advantages and disadvantages of solar company
4. Solar company advantages and disadvantages
5. Solar company definition
6. Solar company advantages
7. Advantages of solar company
8. Solar company pros and cons
9. The solar company is used for
10. A disadvantage of solar company
11. Disadvantages of solar company
12. Uses of solar company
13. Solar company disadvantages
14. Solar company uses
15. Solar company users
16. Solar company usage
17. Solar company in the USA
18. Solar company USA
19. Cons of solar company
20. How does a solar company work
21. Solar company information
22. Solar company companies
23. Benefits of solar company
24. Solar company benefits
25. Solar company system
26. Solar company facts
27. Solar company systems
28. Solar company corporation of India
29. What is the solar company definition
30. Definition of solar company
31. Is solar company renewable
32. Application of solar company
33. Solar company projects
34. Solar company project
35. Solar company applications
36. Solar company PDF
37. Solar company journal
38. Solar company materials and solar cells
39. Examples of solar company
40. Solar company equipment supplier
41. How solar company works

If you have a new website and just have started practicing SEO, then it is best that you use long tail keywords for your website, because those keywords are used by specific users for specific services, and using those keywords would help you to stand out among the already existing competition on the internet.

Step 2: Make attracting content for your solar company SEO

When you are done with your research on keywords, you need to start declining what type of content you want to use for your website. You also need to figure out which type of content you should produce in which you can include the researched keywords. As an example, you could create articles or blogs on, “solar companies around me”, “solar companies in (your state/city/district)”, “cost of solar panels”, and “best solar panels in (your state)”. 

You should produce your content in such a way that is attractive to your audience and can engage them, remember to not stuff keywords in your content for Google to locate you, remember you are making content for your audience, not the search engine. Also remember, that Google detects content that is just stuffed with keywords and restricts it from reaching a wider audience. So it would not be helpful if you just keep using keywords instead of interesting content in the write-up for your solar company website.

We will provide you with some blog topics you could write for your audience:

• Renewable Energy Specialists | Estimate Your Savings Today
• Commercial Solar Installs | Commercial Solar Panels
• Tap into Solar Energy Today | solar panel output
• Solar Company In USA| Renewable Energy ExpertsTop 18 Solar Energy
• Companies in the USA: A Comprehensive Guide
• Top 10 Solar Companies in the USA: Harnessing the Power
• Solar Panels USA | #1 Solar Panel Installation Company
• Top 5 Solar Energy Providers in the USA
• Top 10 Solar Energy Companies In the USA (2023 Updated)
• Quality Solar Panels | Affordable Solar Power
• Eco-Friendly Energy Solutions | Reliable Solar Services
• Infinity Solar USA – Powerful Solar Solutions
• Enel North America | A Clean Energy Leader
• ️Top 10 Largest Solar Companies in the U.S. 
• Best Solar Companies of December 2023
• 10 Biggest Solar Companies
• The 9 Best Solar Companies of December 2023
• The 10 Largest Solar Companies In The United States
• 7 Best Solar Companies of 2023
• 7 Best Solar Installation Companies (2023 Guide)
• Top Solar Panel Companies and Manufacturers in the US
• Solar Power World’s Annual Top Solar Contractors List

Step 3: Use proper and clear HTML for Solar Company SEO

A clean code is really important for your website. We will name a few codes to make you understand what it is, so clean codes include your website’s meta description, tags, alt tags, etc. Proving clean codes will help Google understand the importance of your website to rank it better in search engine result pages.

Step 4: Get backlinks and create a good backlink for Solar Company

Backlinks from your websites are the most important for your website because they give credibility to your website. When other companies link your company’s website to their profiles, then the audience believes that your company can be trusted as other credible websites are also promoting you. It also shows Google that your website is credible and valuable. As per Google, when your website is credible, only then do other websites link your website to their websites.

How to get backlinks ?

Try to contact other company websites, social media influencers, or any credible and famous websites to link your website to their respective pages or websites. You can offer to do the same for them. Plus, create shareable content so that other website can refer to you. 

Step 5: Design a well-themed website for Solar Companies

Many people are convinced that the company’s website has nothing to do with SEO (Search Engine optimization). But that idea is wrong because the way your website looks is directly connected to how much time a user will spend on your website which leads to the potential leads or sales you could have. Your website is designed in such a way that people get engaged with it and scroll through your website for a long time. Your website should be easy to access and well-navigated so that users can find what they want immediately. Make it look well, clean, and organized.

Step 6: Local SEO for Solar Companies

The next important step to flourishing your website in the local area is to establish a “Google My Business” profile for your website. This is one of the most important steps in SEO to make your website flourish.

How to create a business profile for your solar company in “Google My Business”?

• Step 1. Go to Google My Business
• Step 2. Put Your Solar Company’s Name
• Step 3. Write your business’s address and all the services you provide
• Step 4. Verify Your Business Listing

Step 7: Make sure that you provide all the information in your “Google My Business” profile

• Give a proper business description of your solar company
• Make sure to provide a brief and informative business overview that sums up your services. 
• Add a call to action (CTA) that is clear and includes a working phone number and website URL. 
• Make sure your business hours align with your working hours. 
• Under the product tab, list all the services you provide.

This covers a detailed explanation of SEO for solar companies. If you have any queries or want more clearance on a particular topic, feel free to contact us for the same.