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SEO For Banks: Boost Your Bank Sale with SEO

SEO for banks: Over the years banks have grown to take an interest in marketing, specifically Digital Marketing because the benefits of Digital Marketing have been proven in the banking sector. It is important for every bank that people know about them. It is also crucial for banks that when a customer in a particular location searches “banks near me”, their bank shows up on the Google search result page.

Another question arises here, you might think that the residents living in a place already have an idea about the banks near them so why would they even search for something like this on Google?

Think about this, you shift to a new city, you know nothing about your new place, and you need Google to search up everything, that’s where SEO for banks will be great for your bank. If you practice proper SEO strategies for banks, chances are that when they search for “banks around me”, your website will appear.

What is SEO for banks?

SEO for banks is the same as SEO for any other company or industry. Yes, the content and the keywords are very different but the goal is the same. The goals are as such:

  • Seeing that by using SEO your banking website is reaching the public.
  • Building your banking website so well that users are spending longer time there.
  • Building trust among customers about your website through social media and customer reviews.

Here we will discuss some SEO for banks tips and tricks that will help your website to rank well:

  1. Keywords to use for SEO for banks
  2. Create quality content for SEO for banks
  3. Local SEO for banks
  4. Local citations for banks
  5. Technical SEO for banks
  6. Monitoring your Banking SEO work 
  7. Conclusion

Keywords to Use for SEO for banks

If you want more and more traffic to your bank website, then you would have to use keywords strategically. Deep keyword research can help you figure out which keywords, whether it be short or long-tail, should be used to rank your bank website. 

How can I do keyword research and planning for SEO for banks?

The relevant SEO tips for banks are as follows:

1. There are a few tools where you can do deep research on keywords. Few of those tools are Google Keyword Planner, ahref, and Semrush.

2. Just remember that whenever you are searching for keywords, find those that have a higher search volume, which means the keywords or phrases people search more for. Also search for keywords that have lower competition, which means those banking SEO keywords that are used less by other companies.

3. If you use keywords with high competition that are used by every other company, your website might get lost among them. And if your website is new, then using high competition could be worse as big companies have been using those keywords for years. Now, if you use them suddenly, then your website would not be able to compete with them.

4.Use long tail keywords, mention the services you provide, and use them strategically as search terms.

Here are a few long-tail banking keywords you can use for your website:

  • Banks near me
  • Banks in the US
  • Trusted banks near me
  • Oldest banks near me
  • The best banks around me
  • Top 10 banks in US
  • List of banks in the US
  • List of private banks in the US
  • Govt banks near me
  • Foreign banks
  • Banks of ___ branch near me
  • ___ bank ATM near me

Create quality content for SEO for banks

As a bank, the content you provide on your website is very important, as people make major financial decisions based on what information you provide on your website. So the content you provide should be very valuable and trustworthy. 

How can I write high-quality content for SEO for banks?

The relevant SEO tips for banks are as follows:

  1. Creating amazing content, including financial suggestions, explaining how the bank sector works or explaining how loans work. Including services-related information on your website will help your bank rank better in search engine ranking.
  2. Also, Google checks your website content before reaching the users, if Google finds your financial content useful, valuable, and trustworthy, only then it will show it to the users. 
  3. Make sure your content is written by a human writer. Nowadays there is so much AI-written content everywhere, and people have now learned to differentiate between human-written content and AI content. No customer would like to invest in your bank or take your website content seriously if you provide AI-generated content because people won’t have that trust in robotic information that they might have in human-written content. 
  4. Along with written content on your website, include infographics, and visual content too. These two are one of the best ways to attract customers as most of the people are visual learners and visuals attract more eyes than written content only.
  5. Use proper Meta Descriptions about your website, which means writing brief info on your bank. That description will show up under your bank’s name whenever someone searches for it.
  6. Make infographics that are easy to read and understand, which will increase the chances of the customers sharing these infographics with others on social media etc. All these will drive traffic to your bank website and eventually rank your website.

Here are a few of the blog topics for banking websites that you might consider writing content in:

  • How to get a loan in the USA?
  • Can foreigners get a loan in the USA?
  • Is it easy to get a student loan in the US? 
  • What is the easiest loan to get?
  • How does student loan work in the USA?
  • Can I get a student loan in the US?
  • Can Indians take student loans in the USA?
  • Can a foreigner open a bank account in the USA?

Other banking blog topics are:

Blog Ideas Examples
Personal finance stories and experiencesHow your customer developed a healthy relationship with money
How to make money and side hustlesSide hustles for target audience such as teachers, students, etc.
Money-saving tipsMoney-saving tips and tricks while buying an apartment
How to overcome debtWays to get out of the debt trap
Investment ideas and tipsInvestment in cryptocurrency and bitcoin
Budgeting tipsWhat is financial discipline and Its benefits
Apartment buying tipsIrresistible cash offer for buying an apartment
College-related finance topicsHow to pay off student loans faster.
Retirement advice10 ways to boost your retirement savings
Personal finance appsGuide to personal finance apps
Credit card tipsCredit cards with the lowest interest
Banking tips and tricksTips to lower or avoid bank charges

Local SEO for banks

Your bank can benefit a lot from Local SEO. The goal of Local SEO is to rank your website in the top three of Google Maps Results.

Imagine yourself: Finding a branch of your bank nearby can be difficult and frustrating if you travel frequently to new locations. This is where local SEO for banks comes in; if your bank does well in local SEO, imagine how simple it would be for travelers and tourists to locate your branch or ATM machine. Now let’s analyze every step that we can use to rank locally.

How can I do Local SEO for my banking website?

The relevant SEO tips for banks are as follows:

  1. Put your bank on Google My Business. If you run a bank, then add your bank in Google My Business with all the details of your services, timings, days open, etc.
  2. Use local keywords and phrases for the content so that people around you, and people near you have no problem in locating your bank or contacting it.
  3. Write content about local financial information, information about loans, creating a bank account, deposits, student loans, car loans, and home loans. Give details about every service you provide. You can write content on these topics:
  4. What you should provide without fail is your Bank’s branch name, Address, and phone number for each of your branches. 
  5. Choose a writing style and stick with it. This means how addresses are written, phone numbers are divided, etc. 
  6. If you want, you can visit a few banks’ websites and check their Meta Descriptions, titles, and how they presented themselves in Google My Business. 
  7. Your bank can also have many phone numbers. Therefore, make sure that every number works, make a main phone number, and put the other numbers in the option.
  8. List your bank in online directories such as Yelp, Apple Map, Bing, etc. You can also list in various banking sector directories such as:
  • US Bank Directory
  • Bank Training Center

Local citations for banks SEO

Google uses local citations to verify the accuracy of the information your banking website holds. 

For this reason, it develops a degree of trust in the accuracy of the details provided in your Google My Business (GMB) database using information it collects from other websites.

You can use citation management services for your bank website. This will make it simple to manage the information about each of your bank branches consistent across the web. 

But if you won’t be opening or closing bank branches anytime soon, it would be advisable to hire an SEO to manually handle all of your citations at once. If your branches aren’t going to be changing their information any time soon, it doesn’t make practical sense to pay for citation management services which are usually very costly.

Technical SEO for Bank websites

Be sure that your banking website loads very fast. If it had been any other website, it could have been managed. However, this is a banking website. It is used for making transactions and many other important things.

So no customer would want a slow website which could create many problems whenever a transaction is made.We discussed the infographics and visuals to use, make sure these are of compressed version, using high-quality elements could make your website loading speed slower.

Second, make sure that your website changes to the user’s device whenever they visit it, no matter what device they’re using. People nowadays mainly use their mobile phone for all their work, including financial dealings. So it’s important for you to make your website mobile friendly.

Monitoring your Banking SEO work

While it’s important for you to do SEO for your banking website, measuring your results is equally important. Lets see how we can track the SEO reports for the banking website.

How can I monitor Banking SEO reports?

The relevant SEO tips for banks are as follows:

  1. You can use tracking tools like Google Analytics. If you do that you will be able to keep records of your website views, amount of time spent by users on each page, and other activities. 
  2. You’ll also learn if users like the financial content or the bank-related content you provide on your website. You’ll also understand by tracking everything whether your allover website is liked by others or not.
  3. Seeing all these reviews, you can change the content you provide on your website according to that. 
  4. Also, ask customers to leave a review on your website, it could be positive or negative. 
  5. You can use the clients’ positive feedback to promote your website on other platforms and can use the negative feedback to improve your services and online presence.
  6. Make sure you also check the bounce rate on your website.

Important Tip: If your analysis shows a high bounce rate, it means that users are not spending much time on your site which is not a good thing for any business owner. It can be because of many reasons, maybe your website is not user-friendly, or the content you are providing is of not very engaging.


Banking is a somewhat conservative sector that is still using the benefits of SEO. Banks now have the chance to start learning the advantages of SEO. You can reach customers who have shown a clear interest in the financial products and services you provide by spending more money to boost your bank’s search visibility. 

Not all banks have started using SEO to increase their online presence, so this is a great time to start using SEO for your banks as there is not as much competition as there is in other businesses.