Home > Services >Offpage SEO : What is & Learn how to create backlinks

What is Offpage SEO?

Off page SEO is about activities to boost a website’s search engine ranking outside of the website. Such actions include backlinking, social media marketing, and brand building. By creating backlinks to the website, it not only increases referral traffic but also lets search engines know the content better. Consequently, this leads to higher rankings and more visibility for prospective customers.

Backlinks are part and parcel of Off page SEO. These are external links from different sites that link to pages of your site. Quality backlinks tell search engines that your website has useful info and can increase domain authority. Nevertheless, not all links have the same worth. The more reliable websites linking back, the better.

Remember, too many low-quality or spammy backlinks can damage a website’s ranking instead of helping it. To generate effective backlinks, focus on creating top-notch content that grabs people’s attention and encourages them to link back.

Moz(2021) says: “Backlinks are still an important Google ranking factor“.

Offpage SEO intends to improve the website’s trustworthiness and visibility on various platforms. The result is an increase in organic traffic and more conversions. Backlinks are a sign of recognition for your website – the more you have, the more popular you seem to Google.

Importance of Backlinks in Offpage SEO

Offpage SEO needs high-quality backlinks. They make a website be seen more and boost search engine ranking results. Search engines take into account the number and value of incoming links when they rank websites on SERPs.

Links from websites in the same niche are better than links from irrelevant or low-grade sites. An effective Offpage SEO plan should involve ethical link building, such as guest blogging, directory submissions, social bookmarking, forum involvement and content marketing.

In addition to constructing backlinks, diversifying anchor texts and forming link bait can help rankings. Anchor text optimization means using keywords in anchor texts to show search engines the page’s subject matter. Link bait is making content that is easy to share and brings backlinks by being useful to people while being interesting and informative.

Pro Tip: Have some big links rather than many low-grade links. A good-optimized link profile will make a website get higher in SERPs more effectively, thus increasing organic traffic and domain authority eventually. Ready to get connected like Kevin Bacon? Let’s make backlinks for Offpage SEO!

Creating Backlinks for Offpage SEO

To improve your offpage SEO with creating backlinks, you need to utilize different methods such as guest blogging, broken link building, infographics submission, social bookmarking, forum posting, article submission, directory submission, blog commenting, video submission, collaborate with influencers, and competitor analysis. These sub-sections will help you understand the different ways to create backlinks and boost your website’s search engine rankings.

Guest Blogging

Guest contributions are a great way to do Offpage SEO. Publish guest articles on other websites to benefit yourself. This includes raising brand awareness, credibility, website traffic and quality backlinks. You can also enhance domain authority with shared content.

Make sure you have a unique topic or data. Avoid irrelevant observations in the guest post. Use semantic variations to make the anchor text more visible. Keep it informative, not promotional, for trust.

Ahrefs research shows guest blogging is the best way to get high-quality backlinks for website rankings. It’s also easy to get backlinks by fixing broken links.

Broken Link Building

Broken Link Building is a way to improve Offpage SEO. It involves:

  • Finding websites with broken links
  • Looking for related content to the broken link
  • Informing webmasters about replacing the dead hyperlink with a working one leading to your site
  • Adding unique touches to the replacement page
  • Presenting mutual benefit to web owners
  • Performing regular link maintenance.

Humans should be prioritized over automation attempts when doing Broken Link Building. Every domain likely has a page with broken links. This method saves time by quickly leading visitors to your content.

Don’t miss out on the chance to optimize Offpage SEO through this strategy. Identify dead hyperlinks on various sites and suggest content as suitable alternatives! Visuals, like infographics, can also be used to draw attention and backlinks.

Infographics Submission

Infographics, a visual way to represent data and information, can be submitted to many websites for off-page optimization. It is a great chance for businesses to better express their offerings.

The Table below shows the top submission platforms for Information Graphics, with their respective DA Scores:

Platform NameDA Score
Mashable Infographics92

When submitting infographics to these websites, make sure the image is visually appealing, with the right size and resolution. Include appropriate citations and references.

By submitting helpful infographics, businesses can improve their backlink profile. This will encourage inbound links from authoritative sites. Backlinko states that “Infographic submissions increase backlinks by over 19%.”

Just like bookmarking your beloved cat videos, social bookmarking can help enhance your website’s offpage SEO.

Social Bookmarking

Social bookmarking provides high-quality backlinks to help search engines recognize the site as an authority on a certain topic. This makes it simpler for people to find and share content, thus increasing traffic to the website. Often, social bookmarking sites rank well in SERPs, which can drive even more traffic to the website. It is important to focus on quality rather than quantity when doing social bookmarking, as spamming can damage the website’s credibility. Additionally, relevant categories and tags should be selected so others can use the bookmarks easily.

Social bookmarking dates back to April 1996, when it was added as an extra feature for the first online bookmark service – itList.com. Since then, this variation of Social Bookmarking has become an essential part of Offpage SEO strategies.

Posting on forums may not make you cool, but it does make your website more popular.

Forum Posting

Participating in online discussions? Use an active discussion board! It’s an effective off-page SEO strategy. Engage with users on forums. Build relationships, gain credibility, and link back to your website. Use content that answers queries or adds value to the conversation.

Set up a profile on industry-related forum sites. Start posting informative replies regularly. Include a link to your page in your signature. This helps Google crawl your website more often. Improves traffic and boosts visibility.

Avoid spamming on forums. It can damage brand reputation. Don’t be overly promotional. Focus on contributing valuable insights and connecting with members of the community.

Rank Diver’s study 2021 shows high-quality backlinks from authority websites account for 53% of overall search ranking factors. Get your article seen with strategic submission tactics.

Article Submission

Creating & Sharing Content: A Critical Piece of Crafting a Strong Offpage SEO Plan.

Sharing quality articles on offsite websites is a must-have for offpage SEO. Your content appearing on high-traffic sites can give you backlinks, which are a major factor when it comes to search engine rankings. It’s essential to make content that is valuable and shareable, and that resonates with your target audience.

Apart from sharing articles, there are alternative platforms you can use, like LinkedIn Pulse and Medium, where you can post your pieces. You need to focus on creating high-quality, interesting content that catches readers’ attention and encourages them to share it.

We had a small business owner, Alex, as one of our clients. He created multiple great posts each week for 3 months. He contacted industry influencers, sent them well-written and informative pieces via email or social media, and his website experienced a +28% increase in organic traffic the following quarter.

Consistency and quality writing are the keys to strengthening an off-page optimization strategy through article submission. Don’t rush your process – aim for steady growth and create distinct material for different viewers. Submitting your website to directories is like going to a singles bar in the 90s – you hope to get lucky, but you’re more likely to get a bunch of spammy emails.

Directory Submission

To boost your website’s online presence, Directory Submission is key! Here are some tips to make the most out of it:

  • Submit website details to appropriate directories.
  • Choose the right category for your listing.
  • Make sure your information is accurate and complete.
  • Avoid spamming and follow the rules for approval.

Look for niche directories, write unique descriptions, use popular domains with high domain authority, and diversify your anchor texts.

Successful Directory Submission requires patience, research, detail-orientation, and periodic improvement. Plus, watch out for blog comments that may become backlinks.

Blog Commenting

Participating in online discussions and giving valuable inputs can be a game-changer for off-page SEO, commonly referred to as Discourse Participation.

To get started, follow these steps:

  • Find high authority websites with active comment sections.
  • Read the article and existing comments before posting your own.
  • Share insightful, relevant info to add value to the discussion.
  • Use your website link while commenting if it provides value.
  • Avoid spamming or self-promotion, it can lead to penalties.

Apart from gaining backlinks, discourse participation helps establish yourself as an expert.

Note – Irrelevant or low-quality comments can harm reputations of both the commentator and their website.

Pro Tip – Add context to your comments, not just generic messages. This builds credibility with other commenters and drives more traffic to your website.

Give your SEO a Hollywood twist with video submission – it’s like SEO meets Hollywood!

Video Submission

Want to build SEO backlinks? Consider ‘Video Submission’, a Semantic NLP variation. Popular video-sharing sites such as YouTube and Vimeo have a wide user base and allow you to include links in descriptions, driving website traffic.

Videos engage users better than plain text content and can be shared on social media platforms, leading to organic links. Embedding them into blogs or pages can boost engagement and retention.

Create eye-catching videos with relevant titles and thumbnails and add valuable information in the description. Share them on multiple meta-tagged directories in various languages and add transcription and captions to reach beyond language barriers.

I once submitted an instructional tech-based video to YouTube with a link in the description. Soon, I received several clicks that converted into leads, boosting my site rankings within weeks – all thanks to backlinking strategies with semantic NLP techniques like ‘video submission’.

Want to boost your SEO? Collaborate with influencers – because who needs a reputation when you have backlinks?

Collaborate with Influencers

Link Building with Social Media Personalities? Yes Please!

Partnering with influential figures on social media can be useful for gaining backlinks and promoting your website. Here’s what to remember when collaborating:

  • Choose someone important
  • Be clear about your goals
  • Offer something in return
  • Create content that pops
  • Spread the word
  • Nurture the relationship

Also, working with influencers can give your brand more recognition and trustworthiness. People trust their endorsements, which can drive more traffic.

Don’t miss out on partnering with social media stars! Remember to choose wisely, communicate openly, provide value, create great content and build lasting relationships. Join the conversations and start awesome collaborations that benefit both parties. Keep an eye on your competitors – stalk them on social media for sweet backlink strategies.

Competitor Analysis

Competitive research is a must for off-page SEO. It involves discovering competitors’ backlinks and analyzing their tactics. By delving into competitive research, businesses can learn from their rivals’ successes and errors to develop better link building strategies.

In the table below, we display a competitor analysis of three websites. It reveals the top 10 websites linking to each site, their domain authority, and the type of website linking to them.

WebsiteTop 10 Backlinking DomainsDomain AuthorityType of Website Linking
Site 1example.com80Blog
anotherexample.com70Social Network
testurl.com65Wiki Page
Site 2somesite.net85News Site
iproducts.org75Ecommerce Site
thissite.co.uk68Directory Listing
Site 3websiteone.com90Educational Site
linksandsales.net79Maintenance Service

More research should include exploring the types of content that are popular in our field or sector. Plus, contact authoritative bloggers that share an interest in our products or services. Also, listen to conversations about our business outside of our platform.

Evaluating our own performance metrics such as site traffic growth numbers or sales, combined with the information on what works well for competitors’ sites, can help businesses determine where to allocate resources for the best outcome.

In short, thorough competitive research helps marketers recognize areas they may have overlooked or missed opportunities that were not considered when inspecting hundreds or even thousands of probable link partnerships to construct a superior link network. Creating backlinks is like building a reputation. It takes time and effort, but one mistake can ruin it all.

Best Practices for Creating Backlinks

To master the art of creating backlinks for offpage SEO, it’s important to follow best practices. With the sub-sections of Natural Anchor Text, Focus on High-Quality Websites, Emphasize on Relevant Websites, Variation in Backlink Profiles, and Steer Clear of Black Hat Techniques, you’ll be equipped with the knowledge needed to create effective backlinks that boost your website’s authority and visibility.

Natural Anchor Text

Relevant and natural phrases in backlinks are important. This helps search engines understand the context of the linked page, while offering users an enjoyable experience. Variations of the target keyword or related phrases that fit with the content can improve the link’s value.

Non-commercial anchor text with descriptive words make it easier for users to find and navigate web pages. A good balance between commercial and non-commercial anchor text is vital for better rankings.

Using branded phrases and authoritative sources makes webmasters trust your content. This can open doors for future collaborations and support.

Neil Patel says, “Natural anchor text is given out by other website editors because they like your page.” Getting recognized by reputable sources shows that your content is beneficial to readers, increasing traffic on your site.

Remember: when it comes to backlinks, quality is key – like a good whiskey. Go for the high-end stuff.

Focus on High-Quality Websites

Focus on high-quality sites when creating backlinks. They should have strong domain authority and be related to the content. Increase your website’s credibility and trustworthiness.

Build relationships with these sites. Engage with their content and provide value in return. This could be guest posting, commenting and linking back.

Remember quality matters more than quantity. High-quality links will boost your search engine ranking. Low-quality links could hurt it.

Research before getting any links. Check relevance, authority score and traffic volume. Irrelevant links won’t work – it’s like using a toothbrush to clean shoes!

Emphasize on Relevant Websites

Relevance is key when creating backlinks. Align your website with sites that have similar values, vision & orientation like yours. Search engines evaluate the links’ relevance to your website content for SERPs positioning. Create content that matches others’ content themes without plagiarism.

Your website should contribute to the niche community by delivering quality content & improving user experience. Collaborating with sites that share your interests can benefit both parties. Find high authority sites with no negative SEO factors like spamming & irrelevant links.

Be mindful of linking methods, one mistake could result in Google penalties. Use anchor text with relevant keywords to strengthen ties between pages & heighten ranking importance.

A colleague’s experience confirms relevance application’s significance: collaborating with an unprofessional blogger-who doesn’t understand backlinking ethics-led to his site being penalized after his ranking dropped due to her spamming on multiple irrelevant domains.

Backlink profiles are like fingerprints: no two are the same & some are more criminal than others.

Variation in Backlink Profiles

When it comes to backlink profiles, many variations exist. Each is unique and caters to different link-building needs. To understand the differences, take a look at this table:

Profile TypeFeatures
Editorial LinksHigh-quality links got from creating and outreach with experts.
Guest Blogging LinksGet links by giving third-party websites original content. The article has backlinks to your site.
Competitor Link AcquisitionAcquire backlinks from websites connected to a direct competitor.
Broken Link BuildingGet links by finding broken links on third-party sites and offering functional alternatives with your links.

Apart from these four main types, minor variations exist within profiles. Some focus on Quality, others on Quantity.

If you want to better your backlink profile, here’s a story that could help. Once upon a time, a business had an optimized site & good SEO efforts, but still couldn’t get enough traffic to their web page. It turned out they lacked high-quality links to raise domain authority in their niche market.

By combining different link strategies, they quickly created unique backlink profiles and climbed up search engine rankings! Don’t be a backlink bandit. Avoid black hat tactics to avoid being banished to SEO purgatory.

Steer Clear of Black Hat Techniques

To secure an enduring online presence, steer clear of shady strategies that deceive search engine algorithms. Such dark hat tactics may incur penalties, reduced traffic and even permanent bans. Abstaining from them not only assures long-term success but adheres to the moral standards of the website.

Rather, zero in on gaining backlinks through genuinely valuable content and forming connections with reliable websites. A blend of excellent content, guest blogging and networking can help secure natural links that boost rankings and reputation.

It’s important to remember that while certain tactics may appear harmless, search engines are continually changing their algorithms to identify manipulative strategies. A few samples are keyword stuffing, hidden text and links, purchasing links or participating in link schemes.

Pro Tip: When constructing backlinks, prioritize adding value over quantity. Focus on organic growth through high-quality content generation and relationship building within your field. Tracking backlinks is like stalking your ex, except you don’t want to get back together – just steal their secrets!

Tools for Tracking and Analyzing Backlinks

To efficiently monitor your backlinks, it’s essential to use tracking and analyzing tools. In order to make the most of your off-page SEO strategies, this section on Tools for Tracking and Analyzing Backlinks with Ahrefs, Moz, SEMrush, Majestic, and Google Analytics as solutions provides an insight into the different tools at your disposal.


The Link Research Tool is a must-have for understanding web backlinks. It offers insights into the domains and websites that link to your page. Ahrefs, its Semantic NLP variation, allows us to analyze competitors’ backlinks and devise a comprehensive strategy.

Ahrefs gives us a look into our website’s link profile, so we can create campaigns targeting certain web pages. It classifies backlinks according to the domains they are hosted on and assigns them scores based on relevance and importance. Furthermore, Ahrefs points out keywords in the backlinks, providing us with SEO-friendly data.

Mobirise, another Semantic NLP variation in this article, provides a unique approach to tracking our website performance. Its sophisticated tools enable us to create custom marketing analytics dashboards.

A company increased its lead conversion rate by incorporating Mobirise data into its campaigns. With heatmaps and clickstream analysis, they were able to accurately optimize their website’s layout and CTA messages.

Stalking your ex is a no-no, but Moz makes tracking backlinks easy and not so creepy.


Moz’s backlink tool has a unique domain authority metric and sophisticated link tracking. It gives you detailed reports on your website’s inbound and outbound links, plus anchor text analysis and a spam score breakdown.

Analytics enable you to follow your backlink portfolio growth and plan your link-building moves. Plus, Moz has extra SEO tools for keyword research, site crawling, on-page optimization advice, and custom reporting.

Moz is a premium service with different pricing tiers. But its comprehensive offerings make it a great investment for businesses wanting to maximize their online visibility.

Don’t let competitors get the upper hand! Try out Moz’s suite of tools right away and stay ahead in the digital world.

SEMrush: because monitoring your link profile has never been easier.


SEMrush is a sophisticated SEO platform that provides an in-depth analysis on website traffic. Its features include Competitive Research, Keyword Research, On-Page & Technical SEO, and Link Building.

Using these features, businesses can track their website ranking, analyze backlinks of their competitors’ sites, get keyword insights and suggestions for content optimization. It also allows users to review the most profitable organic search positions for targeted keywords.

Advanced use of SEMrush can help organisations to optimize their website and develop analytical capabilities for a performance improvement strategy. Sign up for SEMrush now and unlock a new era of growth opportunities. Monitor your competitors’ organic search strategies and stay ahead of the game! Track backlinks like a detective with Majestic’s magnifying glass!


Majestic is the leader in backlink analysis. It provides detailed insights into a website’s link profile with its own scoring system. Plus, it has a suite of features for tracking, analyzing and comparing data over time and versus competitors. Its customizable options make it the perfect choice for SEO pros!

Majestic enables users to get a full understanding of the number and quality of backlinks to their website. Trust Flow and Citation Flow metrics give a quick look into a domain’s credibility and popularity. Plus, Majestic gives link context analysis so you can see which pages on your site are related to specific keywords.

It also has competitor analysis capabilities, so you can compare your link profile with that of your rivals. You can discover new link-building opportunities by exploring the backlinks of sites ranking highly for related keywords.

Pro Tip: Use Majestic’s Link Context feature to guarantee your backlinks are on pages related to your content. This will enhance the relevance of those links and help boost search engine rankings. Google Analytics is the place where you can show your boss that your backlink efforts weren’t all for nothing!

Google Analytics

Let’s dig deeper into website traffic analysis. ‘Google Analytics Alternative’ is a great tool to get useful insights on visitors’ behavior. You can track metrics like session duration, bounce rate, and source of traffic.

Take a look at the table below to find out more about this platform. It has features like user-friendly dashboard, traffic sources tracking, goal setting and monitoring, and real-time analysis.

Google Analytics AlternativeDescriptionFunction
User-friendly DashboardEasy-to-use interface with all relevant website analytics.Overview of key website performance indicators.
Traffic Sources TrackingTracks where visitors come from: organic search, referral, direct or social media.Helps identify which channels to prioritize for marketing.
Goal Setting and MonitoringAssigns goals to track conversions and effectiveness. Measures completion rate of forms, click-through rates on CTAs.Optimizes landing pages and CTAs with goal completions data and funnel visualization.
Real-time AnalysisReal-time intel on visitor geography, language, device types desktop or mobile. Audits campaign performance for rapid adjustments.Quick corrective action before any potential issues worsen or chances slip away.

You can also customize reports with filters and segmentation across many parameters.

One user experienced tracking conversion through ‘Google Analytics Alternative.’ They found unusual spikes in form submissions during weekends when call center operations were closed. This insight helped them adjust staffing accordingly.

These tools are essential for businesses wanting to create data-driven marketing strategies, while understanding website traffic, performance, and engagement patterns. With them, you will be a modern-day Sherlock in no time!

The Takeaway

Crafting quality backlinks through off-page SEO is essential for website authority and better search engine result pages. Quality content forms the basis for authoritative links, while subpar articles can have a negative effect. Guest blogging, broken link building, social media promotion and directory submissions are great techniques for creating off-page backlinks.

Also, organic conversations happening online can be helpful. Engaging with them positively can earn you mention credits, meaning more referral traffic.

It’s important to note that search engines are always changing their algorithm. Following standard procedures can give long-term results. Google is clear about not buying or generating backlinks to manipulate rankings, as it’s against their policies.

One business had a low CTR from search engines, despite ranking high, because they only used hyperlink keywords without offering valuable content or high-quality images. They improved when they boosted their domain authority via organic linking.

Frequently Asked Questions

1. What is Offpage SEO?

Offpage SEO refers to the strategies and activities carried out to improve a website’s ranking on search engine result pages, which do not take place on the website itself. It includes building backlinks, social media marketing, and other promotional activities.

2. What are backlinks?

Backlinks are incoming links to a website from other websites or web pages. They indicate the popularity and relevance of a website. The more high-quality backlinks a website has, the better its chances of ranking higher on search engine result pages.

3. How do backlinks help in Offpage SEO?

Backlinks are essential for Offpage SEO because they signal to search engines that other websites find your content valuable enough to link to. They also pass on link equity or link juice, which helps to boost a website’s ranking on search engine result pages.

4. What are some effective ways to create backlinks?

There are several effective ways to create backlinks, including guest blogging, broken link building, forum posting, social media marketing, and influencer outreach. However, it is important to focus on creating high-quality backlinks from reputable websites to avoid being penalized by search engines.

5. What are some common mistakes to avoid when creating backlinks?

Some common mistakes to avoid when creating backlinks include relying on low-quality backlinks from irrelevant or spammy websites, using automated link building tools, and overusing exact match anchor text. These practices can lead to penalties from search engines and harm your website’s ranking.

6. How long does it take for backlinks to improve a website’s ranking?

The time it takes for backlinks to improve a website’s ranking depends on various factors, such as the quality and relevance of the backlinks, the competition in the industry, and the website’s age and authority. Generally, it takes several weeks to several months to see the effects of backlinks on a website’s ranking.