We run Precision-Driven PPC Campaigns Exclusively for Law Firms
Cut wasted ad spend, generate qualified inquiries, and convert more cases with a performance-focused PPC team trusted by attorneys nationwide.
Why Law Firms Choose Our PPC Services
Most PPC agencies focus on “leads.”
We focus on signed retainers.
Our legal PPC team builds campaigns engineered for real case acquisition — with ad funnels, targeting strategies, and conversion systems tailored to the legal client’s decision cycle.
No Contracts. No Long-Term Lock-In.
Hire us month-to-month.
If you don’t see value, you can pause anytime.
Our clients stay because the results are strong — not because they are tied down.
Real Case Growth for
Real Law Firms
These are law firms who hired us because they were tired of agencies that burn budget and produce weak-quality leads.
Case Study 1 — Personal Injury Firm in Houston
Went from 11 monthly leads → 87 qualified leads in 90 days. Signed case volume increased from 3 per month → 15+ per month while reducing cost per case by 54%.
Case Study 2 — Criminal Defense Firm in Florida
Reduced Cost Per Lead from $180 → $62. Doubled retained cases within 60 days through optimized keyword clusters and courtroom-ready ad copy.
Case Study 3 — Immigration Firm in California
Scaled from 20 consultations → 70+ consultations monthly. Introduced multi-channel PPC (Google + Meta) resulting in 2.8x ROAS consistently over 6 months.
PPC Services We Provide for Law Firms
We manage the full search + social PPC ecosystem to help you capture clients at all stages of intent:
1. Google Ads for Law Firms
- Search Ads (High-intent case acquisition)
- Local Services Ads (LSA) optimization & appeals
- Smart bidding with accurate lead qualification signals
- Exhaustive negative keyword management
- Landing pages tuned for signed-case conversions
2. Meta Ads (Facebook & Instagram)
- Retargeting visitors who didn’t convert
- Video ads for authority building
- Lookalike audiences based on past signed clients
- Lead form ads with pre-qualification filters
3. Bing Ads for Legal Searches
- Cheaper cost-per-click than Google
- High-intent older demographic (very strong for PI, SSDI, estate, family law)
- Expanded reach in competitive metros
4. YouTube Ads
- Expert positioning through attorney videos
- Retargeting people who searched but didn’t contact you
- Long-form client education ads that increase case trust
How We Bring You More Signed Cases.
1. We Analyze Your Practice Area & Competitor Spend
We reverse-engineer the ad strategies of top-performing firms in your market — including PI, DUI, criminal defense, family law, employment, and more.
2. We Build Ads Using Legal-Industry Language
No generic marketing copy.
We craft ad messaging that resonates with the legal mindset of potential clients — urgency, legal nuance, and trust.
3. We Qualify Leads Before They Reach You
Our campaigns filter out:
- low-value inquiries
- irrelevant cases
- people who cannot pay
- non-jurisdiction leads
Your staff spends time only on cases that matter.
4. We Optimize Daily for Case-Level ROI
We’re not passive campaign managers.
We adjust keywords, modify bids, and refine negative lists every single day.
5. We Review Signed Case Data Monthly
You tell us what cases are closed.
We re-target and re-build campaigns accordingly.
This is why our clients get higher case retention rates and lower cost per case over time.
Why Attorneys Have Trusted Us for Years
1. Legal PPC Is All We Do
We are not a “general marketing agency.”
We focus exclusively on law firms — and understand intake flow, case value, jurisdiction rules, and ethical advertising policies inside out.
2. Transparent Reporting — No Hidden Numbers
You see exactly what you’re paying for:
- Cost per lead
- Cost per signed case
- Ad spend allocation
- Call recordings
- Landing page performance metrics
3. Zero-Risk Engagement (Month-to-Month)
No long-term contracts.
No penalties.
We earn your trust with performance — not paperwork.
4. Decades of Combined Legal PPC Experience
Our strategists have managed budgets for top-tier firms nationwide, from boutique practices to large multi-location law groups.
5. We Treat Your Firm Like a Business Partner
We understand that every click costs money — and every case affects your bottom line.
Our job is to get you profitable cases, not inflate vanity metrics.
Questions you Should ask Yourself
Are Your PPC Campaigns Actually Making You Money?
Most law firms struggle with PPC not because they don’t spend enough — but because they don’t know which campaigns produce profitable cases and which ones silently drain budget.
We fix that.
Our team tracks every click → lead → consultation → signed case so you always know:
- Which keywords generated revenue
- Which campaigns produced signed clients
- Which ads wasted money
- Exact cost per signed case, not just cost per lead
- Which campaigns you should scale and which should be shut down immediately
This level of tracking is what separates a profitable legal PPC program from one that just “gets traffic.”
If your current PPC partner cannot show you actual case-level ROI, you’re not getting real PPC management — you’re getting reports designed to look good.
We do not optimize for vanity metrics.
We optimize for case acquisition and predictable revenue.
Is Your Law Firm Website Optimized to Attract the Best Leads?
Even the best PPC strategy fails if your website and landing pages are not built for legal conversions.
Your ideal clients — whether PI, criminal defense, family law, employment, immigration, or business clients — judge your firm in seconds.
We make sure your website converts high-intent visitors into calls, consultations, and retained cases by optimizing:
1. Page Speed & Mobile Performance
2. Clear Legal Positioning
3. High-Converting Legal Landing Pages
Call to Actions in Place
5. Elimination of Low-Quality Leads
What You Get When You Work With Us
✔ Expert PPC Strategy Built Only for Law Firms
✔ Daily Optimization (Not “Set & Forget”)
✔ High-intent Call-Focused Landing Pages
✔ Multi-Channel PPC: Google, Meta, Bing, YouTube
✔ Intake & Call Tracking Setup
✔ Lead Qualification Filters
✔ Case Acquisition Reporting
✔ Dedicated Account Manager
✔ 24/7 Transparency
✔ Month-to-Month Flexibility
Ready to Increase Your Signed Cases?
If you’re an attorney looking for a PPC partner that understands the legal industry at a deeper level — and focuses on revenue, not just leads — let’s talk.
Book your strategy call and see how many cases you’re currently overpaying for — and how fast we can reduce your cost per signed case.
What clients say about our Law Firms Agency Webkey Digital
