How We Generate Signed Cases for Lawyers
How we generate signed cases for lawyers is not about gimmicks or empty leads. It’s about building trust, visibility, and strong conversion pathways that guide potential clients from their first click to a signed agreement. By combining digital marketing, legal-specific funnels, and client psychology, lawyers can consistently grow their caseload without wasting time or money.
What “Signed Cases” Actually Mean in Legal Marketing
Signed cases refer to legal matters where a prospective client has completed intake, passed qualification, signed a retainer, and officially hired the firm.
This is the only metric that matters because traffic, leads, and calls do not pay the bills.
Why Most Legal Leads Never Become Clients
Over 65% of legal leads fail due to:
Poor case quality
Slow follow-up (over 5 minutes)
Jurisdiction mismatch
Weak intake screening
Low financial viability
Generating volume without qualification increases cost and lowers ROI.
The Difference Between Leads and Signed Cases
A legal lead is a contact.
A signed case is a revenue-producing asset.
Metric | Leads | Signed Cases |
|---|---|---|
| Intent | Unknown | Verified |
| Value | Variable | Predictable |
| ROI | Unclear | Measurable |
| Action | Inquiry | Retainer signed |
We optimize for retainers, not form fills.
Demand Capture vs Demand Creation
We use two parallel systems:
Demand Capture – capturing people actively searching for a lawyer
Demand Creation – educating prospects before they search
Most signed cases come from demand capture, especially for:
Personal injury
Workers’ comp
Criminal defense
Family law
Traffic Sources That Produce Retained Clients
We focus on high-intent traffic only:
Google Search Ads (top performer)
Local SEO (Map Pack + organic)
Practice-area landing pages
Practice Area Selection and Case Economics
Not all cases are equal.
| Practice Area | Avg Case Value | Close Rate |
|---|---|---|
| Personal Injury | $15,000–$100,000 | 20–35% |
| Workers’ Comp | $5,000–$25,000 | 25–40% |
| Criminal Defense | $2,500–$15,000 | 30–50% |
| Family Law | $3,000–$20,000 | 20–30% |
We prioritize high LTV practice areas first.
High-Intent Search Queries That Convert
We target commercial-intent keywords, not informational ones.
Examples:
“car accident lawyer near me”
“DUI attorney cost”
“workers comp lawyer free consultation”
Each keyword maps to one specific case type.
Landing Page Architecture for Legal Conversions
Every traffic source sends users to a dedicated conversion page.
High-performing legal pages include:
Practice-area relevance
Jurisdiction signals
Clear qualification messaging
Call-first design (mobile)
Intake Funnel Design for Lawyers
We design intake funnels with three stages:
Initial contact (call or form)
Qualification screening
Retainer conversion
Each stage removes unqualified prospects.
Call Screening and Case Qualification
Calls are screened using objective criteria:
Incident type
Injury severity
Insurance coverage
Timeline
Jurisdiction
If a case does not meet thresholds, it is filtered out.
Lead Scoring Based on Case Value
Every lead receives a case score based on:
Estimated settlement value
Probability of success
Firm capacity
This ensures attorneys spend time only on profitable matters.
Exclusive vs Shared Legal Leads
We provide exclusive leads only.
Shared leads reduce:
Close rates by up to 40%
Client trust
Speed-to-retainer
Exclusivity directly correlates with signed cases.
Jurisdiction and Practice-Area Matching
Every lead is:
Geo-filtered
Practice-area matched
Routed to the correct office
This eliminates bar compliance issues and intake waste.
Role of Speed-to-Lead
Response time matters.
| Response Time | Close Rate |
|---|---|
| Under 1 minute | 40–50% |
| 5 minutes | 25–30% |
| 30 minutes | <10% |
We integrate instant routing and alerts.
Intake Team Training and Scripts
We provide:
Intake scripts
Objection handling
Qualification checklists
A trained intake team can double signing rates.
CRM and Attribution Tracking
We track every case using:
Call tracking
Form attribution
CRM case status
Revenue reporting
This allows true cost-per-signed-case analysis.
Cost Per Signed Case Explained
Instead of cost per lead, we optimize:
Cost per signed case (CPSC)
Example:
$3,000 ad spend
10 signed cases
$300 per signed case
This metric scales predictably.
Scaling Winning Case Types
Once a case type is profitable, we:
Increase keyword coverage
Expand locations
Duplicate landing pages
Increase budget incrementally
Scaling follows data, not assumptions.
Compliance and Advertising Safeguards
We comply with:
State bar advertising rules
TCPA regulations
Consent and disclosure requirements
Compliance protects long-term scalability.
Reporting, Optimization, and Forecasting
Monthly reporting includes:
Signed cases
Cost per signed case
Revenue generated
ROI projections
This enables accurate growth forecasting.
Why Our System Produces Predictable Results
We do not sell:
Traffic
Clicks
Leads
We build systems that convert demand into retained clients.
That is how we generate signed cases for lawyers—consistently, compliantly, and profitably.
