Inactive
Legal-Focused SEO That Helps
Law Firms.
Platform partnerships
- Google Ads
- Semrush
- Ahref
Digital Marketing for Lawyers That Drives Signed Cases — Not Just Traffic
We help law firms dominate Google Search, generate qualified consultations, and increase signed cases through SEO, Google Ads, content marketing, and high-converting legal websites.
Trusted by law firms across the United States
Morgan & Associates
Hernandez Law Group
Carter Defense PLLC
Riverside Family Law
Apex Injury Attorneys
Summit Legal Group
Average increase in signed cases
0
%
Reduction in cost per lead
0
%
Average ROI from Google Ads
0
x
Law firms served nationwide
0
+
Our Services
Full-Funnel Legal Marketing Built to Generate Cases
SEO gets you found. Brand and authority get you hired. We build every layer of your firm’s online presence — so clients discover you, trust you, and sign with you.
Google SEO
EEAT-optimized content, authoritative link building, and technical SEO that positions your firm at the top of Google for your highest-value case types — built for long-term dominance.
Google Ads for Lawyers
Case-specific campaigns with precision targeting, conversion-optimized landing pages, and call tracking that drives profitable case acquisition at a predictable, measurable cost.
Local SEO & Google Maps
Own the Maps 3-Pack in your city. We optimise your Google Business Profile, build local citations, and dominate the local results that drive the highest-intent calls to your firm.
AI SEO & Visibility
When clients ask ChatGPT, Gemini, or Perplexity who the best lawyer in their city is — we make sure your firm gets recommended. The next generation of search is already here.
Social Media & Branding
YouTube, Instagram, and Facebook managed for your firm. We build the brand authority and omnipresence across every channel your clients use — so they recognise you before they even call.
Reputation & Reviews
A systematic review generation engine across Google, Avvo, and legal directories. Proactive response management and monitoring — because 68% of potential clients read reviews before ever calling your firm.
Law Firm Website Design
Conversion-optimised, mobile-first legal websites that build instant trust, load in under 2 seconds, and turn visitors into booked consultations — your 24/7 case intake machine.
Brand Positioning
The most important lever of all. We craft your firm's market position so you're not "a lawyer" — you're the attorney in your city for your case type. Clients stop comparing and start calling.
Conversion Rate Optimization
Traffic that doesn't convert is wasted spend. We audit your intake funnel, run A/B tests, and optimise every touchpoint — from first click to signed retainer — to maximise case volume from your existing traffic.
Case Results
Real Results. Real Law Firms.
We measure success in signed cases and revenue — not rankings or impressions.
312%
Increase in Signed Personal Injury Cases
A mid-sized PI firm in Houston was spending $18,000/mo on marketing with minimal results. Within 8 months, CaseEdge rebuilt their SEO foundation, redesigned their website, and launched targeted Google Ads. Signed cases went from 11/mo to 45/mo.
41%
Reduction in Cost Per Qualified Lead
A criminal defense firm in Chicago was paying $420 per consultation. By restructuring their Google Ads account, refining targeting, and optimizing landing pages, we reduced CPL to $248 while increasing total lead volume by 60%.
127
Qualified Consultations in 90 Days
A family law practice in Los Angeles needed immediate case flow. Our accelerated Google Ads launch combined with Local SEO optimization generated 127 booked consultations in their first 90 days, at a 38% intake conversion rate.
8x
ROI From Google Ads in 6 Months
An immigration law firm in Miami invested $12,000/mo in Google Ads managed by CaseEdge. Through case-value-weighted bidding and conversion-focused landing pages, they generated $96,000/mo in revenue directly attributable to paid search.
Client Testimonials
What Attorneys Say About Working With Us
Our clients are attorneys who demand results — here’s what they have to say.
Before CaseEdge, we were spending $15,000 a month and had nothing to show for it. Within 6 months, our signed cases tripled. They're the only agency that actually understands how a law firm operates and what a signed case means to our bottom line.
JM
James Morrison, Esq.
Morrison Injury Law · Dallas, TX
I've worked with four other digital agencies over the past five years. None of them tracked signed cases — only CaseEdge does. Their ROI reporting is crystal clear, and the results speak for themselves. Our Google Ads are now profitable every single month.
SP
Sofia Patel, Esq.
Patel Defense Group · Phoenix, AZ
CaseEdge redesigned our website and relaunched our SEO strategy. We went from page 3 to the Google Maps 3-Pack in under 90 days. More importantly, our intake team is now handling 40+ consultations per week consistently. The phone just rings.
RC
Robert Chen, Esq.
Chen Family Law · Seattle, WA
Your Website Is Your #1 Case Intake Tool. Is It Doing Its Job?
Most law firm websites look outdated, load slowly, and fail to convert visitors into consultations. We build and rebuild legal websites engineered for one purpose: turning traffic into signed cases.
Built From Scratch for Maximum Conversions
We design and develop a brand-new law firm website from the ground up — mobile-first, lightning-fast, and conversion-optimized to turn every visitor into a consultation request.
- Custom design tailored to your practice area & brand
- Built on a fast, secure, SEO-ready platform
- Click-to-call, live chat, and intake form integration
- Structured data & schema markup for legal SERP features
- Attorney profile pages, practice area pages, FAQs
Transform Your Existing Site Into a Case Machine
Already have a website that isn’t converting? We audit, redesign, and rebuild it — preserving your SEO equity while dramatically improving speed, UX, and lead generation.
- Full UX & conversion audit before we touch a single pixel
- SEO migration plan to protect existing rankings during rebuild
- Speed optimization — target 95+ PageSpeed score
- Redesigned intake forms, CTAs, and trust signals
- A/B testing framework to continuously improve conversion rate
Every Site We Build Includes These Non-Negotiables
⚡
Lightning Fast
Sub-2s load time. 95+ PageSpeed. Every millisecond counts for legal conversions.
📱
Mobile-First Design
70%+ of legal searches happen on mobile. We design for thumbs, not cursors.
🔒
Trust-Building Design
Bar badges, awards, Google reviews, and attorney credentials placed to convert at every scroll point.
📞
Intake Optimized
Click-to-call buttons, sticky CTAs, multi-step forms — every element drives the phone to ring.
BEFORE REDESIGN
Avg. Page Load
6.8s
Conversion Rate
1.2%
Monthly Leads
14
Mobile Score
38 / 100
→
REDESIGN
BY CASEEDGE
BY CASEEDGE
AFTER REDESIGN
Avg. Page Load
1.4s
Conversion Rate
6.8%
Monthly Leads
79 (+464%)
Mobile Score
97 / 100
Our Website Build Process
A structured, transparent process from discovery to launch — with zero surprises.
Discovery & Audit
Goals, competitors, current site performance
Strategy & Design
Wireframes, mockups, conversion architecture
Development
Built fast, secure, SEO-ready from day one
QA & Testing
Cross-device, speed, forms & tracking tested
Launch & Optimize
Go live + ongoing CRO and monitoring
Not sure if your current site is costing you cases?
We’ll audit your website for free — speed, UX, SEO, and conversion rate — and show you exactly what’s leaking leads.
Built Exclusively for Law Firms. Obsessed with Signed Cases.
We don’t work with restaurants, dentists, or e-commerce. Only law firms — so every strategy, every campaign, every recommendation comes from deep legal industry expertise.
01
Legal-Only Specialization
Our entire team exclusively serves law firms. We know Bar advertising rules, case economics, and legal consumer psychology — and we apply that knowledge to every campaign we run.
02
Signed Case Attribution
We connect every signed case to its marketing source — campaign, keyword, page, and channel. You'll know exactly what's generating revenue and what to scale.
03
Brand + Performance Together
Most agencies do one or the other. We combine brand authority building (social, video, reputation, positioning) with performance marketing (SEO, Ads, CRO) into one integrated system.
04
Transparent ROI Reporting
Monthly dashboards with cost per consultation, cost per signed case, and full channel ROI. No vanity metrics. No fluff. Just the numbers that matter to your practice's growth.
Why Most Law Firm Marketing Fails to Deliver Cases
Most agencies focus on the wrong metrics. Traffic goes up. Rankings improve. And yet the phone stays silent.
Obsession with vanity metrics
Traffic and rankings feel good but don't pay the bills. Agencies report impressions while your sign-up rate stagnates.
Weak intake & conversion systems
Most firms lose 60% of leads due to slow follow-up, poor intake scripts, and websites that don't inspire action.
No ROI accountability
If your agency can't tell you how many cases came from their campaigns, you're flying blind with your marketing budget.
Generalist agencies with no legal expertise
Legal marketing requires deep knowledge of attorney advertising rules, case economics, and client psychology. Generic agencies miss all of it.
A Data-Driven System Built to Generate Cases
Every campaign we build is engineered around one question: how do we generate more signed cases at the lowest possible cost?
Signed case tracking from day one
We connect your CRM to our attribution system so every case is traced back to its source — search, ad, page, and keyword.
Full-funnel conversion optimization
We optimize every touchpoint from first click to signed retainer — including website, intake process, and follow-up sequences.
Revenue-first reporting
Our monthly reports show cost per consultation, cost per signed case, and campaign ROI — in plain language your whole team can understand.
100% legal industry specialization
We work exclusively with law firms. Our team knows attorney advertising rules, practice area economics, and legal consumer behavior inside-out.
Dominate Google Search for Your Highest-Value Case Types
Legal SEO isn’t about chasing rankings — it’s about capturing clients who are actively searching for an attorney right now. We build SEO strategies that match your firm’s growth goals and practice area economics.
- Personal injury SEO targeting "car accident lawyer [city]" keywords with the highest case values
- EEAT-optimized content written by legal marketing specialists and reviewed by attorneys
- Local SEO domination across your target metro area and surrounding suburbs
- Google Maps 3-Pack optimization through GBP management and review generation
- High-authority legal link building from bar associations, legal directories, and media
- Technical SEO: Core Web Vitals, schema markup, and mobile performance
ORGANIC GROWTH DASHBOARD
Organic Consultations / Mo
84
+218%
Maps 3-Pack Keywords
47
+12 new
Top-10 Google Rankings
183
+94%
Cost Per Organic Lead
$38
-61%
Pay-Per-Click That Delivers Cases, Not Just Clicks
Legal PPC is the most expensive advertising category in Google Ads. Most law firms waste thousands on the wrong keywords, broad audiences, and landing pages that don’t convert. We fix all of it.
- Case-value-based bidding strategy — spend more to acquire high-value personal injury and commercial cases
- Hyper-targeted ad groups by practice area, case type, and search intent
- Dedicated landing pages for every campaign with A/B tested headlines and CTAs
- Dynamic call tracking with recording and intake quality scoring
- Negative keyword management to block unqualified searches and reduce wasted spend
- Monthly ROI reporting with signed case attribution per campaign
GOOGLE ADS PERFORMANCE
Inbound Calls This Month
214
+87%
Cost Per Signed Case
$580
−41%
Campaign ROAS
8.2x
↑ vs 3.1x prev
Lead-to-Signed Rate
34%
+12pts
Questions Attorneys Ask Before Working With Us
How long before we see more signed cases?
Google Ads can generate qualified consultations within the first 2 weeks. SEO typically builds meaningful case volume over 4–6 months. Social media and brand authority compounds over time and accelerates every other channel. We recommend a combined approach for fast wins and long-term dominance.
What practice areas do you work with?
Personal Injury, Criminal Defense, Family Law, Immigration, Employment Law, and Estate Planning. We work with solo attorneys, mid-sized firms, and multi-location practices across the United States.
Do you only do SEO, or is it the full brand system?
We build the full ecosystem: Google SEO, AI SEO, Google Maps, Google Ads, YouTube, Instagram, Facebook, reputation management, content, website, and positioning. You can start with a specific channel, but our best results come from firms that let us run the full authority system — because every layer amplifies the others.
How do you track which marketing is generating signed cases?
We integrate with your intake CRM (Clio, Filevine, Salesforce, or similar) and our call-tracking platform. Every lead is tagged with its source — channel, campaign, keyword, and page. When a lead is marked “signed,” the attribution is recorded so you see exact cost-per-signed-case by channel every month.
Ready to Generate More Signed Cases?
Stop paying for marketing that only delivers traffic. Build a predictable pipeline of qualified legal cases with a team that only works with law firms.
Law Firms Served
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+
Google Rating
0
★
Client Retention
0
%
Avg. Ads ROI
0
x
Tell Us About Your Firm
We’ll review your current marketing, identify your biggest growth opportunities, and present a custom strategy — at no cost.