The #1 Legal Marketing Solutions for Law Firms
Want more clients, better visibility, stronger reputation? Our award-winning legal marketing strategies deliver. At Webkey Digital, we understand the legal industry. Through proven SEO, PPC, and reputationâbuilding methods, we help firms stand out, attract qualified leads, and convert visitors into clients.
Web Key Digital truly transformed our online presence. Their SEO expertise led to a 50% increase in qualified organic traffic for our Law Firm – Mickey Keenan, Founder of Mickey Keenan, P.A.
Over $50 Million in Qualified Leads Created in Just the Last 6 Months
430%
Increase in Qualified Leads
260%
Increase in Qualified Leads
356%
Increase in Qualified Leads
Legal Marketing Services
Search Engine Optimization (SEO)
Keyword Strategy for Lawyers: Focus on âBest lawyer in [City],â âDivorce lawyer near me,â etc.
OnâPage SEO: Optimize attorney profiles, practice areas, case summaries, location pages.
Technical SEO: Ensure site speed, schema for lawyers, mobileâfirst design.
Local SEO Domination: Google My Business optimization, local citations, maps presence.
Backlinking & Authority: Guest posting on legal aggregators, bar association sites.
Voice Search: Capture âHey Siri, find a criminal defense lawyer near me.â
Pay-Per-Click (PPC) Advertising
Lawâspecific Google Ads Campaigns: âPersonal Injury Lawyer [City],â âHire a Divorce Lawyer.â
Ad Extensions: Call and location extension, reviews, attorney credentials.
Retargeting: For visitors who viewed âFree Consultationâ but didnât submit form.
LP Optimization: Highâimpact landing pages: urgency, case studies, attorney photos, client reviews.
Ongoing Analytics: Monitor metrics like CPL (cost per lead), CPA, CTR specific to ad groups.
Reputation & Review Management
Profile Optimization:Â Google, Justia, Avvo, Lawyers.com.
Client Review Strategy:Â Encourage satisfied clients to leave reviews, respond ethically.
Social Proof:Â Highlight awards, case victories, bar certifications.
Social Listening:Â Monitor brand mentions, community discussions around local legal issues.
Content Marketing for Attorneys
Legal Blog Posts: â5 things to know before filing for divorce in [State],â âHow to select the right criminal defense attorney.â
Attorney Profiles & Bios: Authoritative, trustâbuilding descriptions.
Case Studies & Whitepapers: âHow we helped client reduce penal outcome by 60%,â etc.
Video FAQs / Webinars: âQ&A: What is bail?â Use these for YouTube and embedded pages.
Email Newsletters: e.g., monthly âKnow Your Rightsâ digest for subscribers.
What Makes Us Different
LawâIndustry Focus: Deep understanding of legal ethics and compliance.
Transparent Reporting: Weekly dashboards for case inquiries, leads, conversions.
Certified & Ethical: Google/Microsoft Ads, plus familiarity with legal advertising rules.
Dedicated Legal Marketing Experts: Campaigns overseen by staff experienced in legal services.
Tools & Features
Free Legal Website Audit: Usability, SEO, lead conversion audit.
Interactive ROI/Budget Estimator: Predict leads and ROI based on monthly ad investment.
Case Study Library: Downloadable PDFs or slides about client success stories (e.g., âDUI defense firm doubled inquiriesâ).
Testimonials & Success Stories
Incorporate quotes from satisfied lawâfirm clients:
âWebkey Digital helped us double new case inquiries in 12 weeks.â
Start With â80% increase in trial consultation bookingsâ or âTop 3 ranking for âfamily lawyer new york.ââ
How We Helped a Law Firm 5x Their Organic Leads in 6 Months
đ Key Takeaways:
â 370% Organic Traffic Growth in just 180 days
â 800+Â Keywords Ranked on Google (including high-converting local terms)
â 250+ High-Authority Legal Backlinks Built
â 70% Increase in Free Consultation Requests
Through targeted SEO, high-converting landing pages, and ongoing technical optimization, we helped a mid-sized law firm dominate search results in their city.
Case Study
+350% Increase in Organic Signups
Client: Law Firm (California, USA)
Duration: 4 Months
Objective: Boost user signups through organic search
We partnered with a growing Law Firm company to improve their customer acquisition by targeting users at every stage of the conversion funnel. Through strategic content planning and keyword targeting, we focused on driving qualified traffic and increasing organic signups.
This campaign was built around niche keyword research, SEO-focused content, and funnel-based keyword targetingâgenerating high-converting traffic while increasing brand visibility.
Client Testimonialsâ
Simon & Sosa
Iâve worked with multiple agencies over the years, but WebKey Digital delivered beyond expectations. Our Google rankings improved significantly, and the local lead quality is exactly what we needed.
Raybin & Weissman
WebKey Digital redesigned our outdated website and optimized it for local SEO. The results were almost immediateâour visibility on Google Maps went up, and our case inquiries increased by 60%
Oxner and Stacy
Professional, responsive, and knowledgeable. WebKey Digital gave us a full-funnel strategyâfrom branding to lead conversionâand it worked. Highly recommend for any law firm serious about growth.
Letâs Get Started Growing The Revenue From Your Business
Connect with one of our Specialists for a free consultation
Frequently Asked Questions
SEO is a long-term strategy. For law firms, noticeable improvements in rankings and traffic typically begin within 3 to 6 months, depending on your websiteâs current state, competition, and location. With consistent effort, most firms begin to see measurable leads and inquiries by month 4 or 5.
SEO builds long-term visibility by ranking your website organically for keywords like âBest criminal lawyer in [City]â or âTop personal injury attorney.â It takes time but delivers lasting results.
PPC (Pay-Per-Click) provides instant visibilityâyour ad appears at the top of search results. Personal injury keywords are highly competitive and expensive, while criminal defense terms may yield faster clicks.
We tailor both strategies based on practice area, urgency, and budget.
We follow ABA (American Bar Association) guidelines and individual state bar rules to ensure all marketing content is ethically compliant. This means:
No false promises or guarantees of results
Proper disclaimers where required
No unverifiable client testimonials or misleading claims
We also stay updated on jurisdiction-specific rules for attorney advertising.
Our free legal website audit includes:
SEO performance (keywords, backlinks, rankings)
Local SEO strength (Google Business Profile, maps)
Page speed & mobile responsiveness
Technical errors & crawl issues
Content quality & compliance check
Youâll receive a detailed report along with actionable suggestions.
We recommend updating legal website content every 2â3 months, especially for blogs, FAQs, and practice area pages. Laws change frequently, and Google favors fresh, authoritative contentâhelping you maintain rankings and build trust.
Yes, we specialize in multi-location SEO and PPC for law firms. We create optimized landing pages for each office, manage Google Business Profiles for every location, and track location-specific performance to ensure consistent branding and local visibility.
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Our Awards and Recognition
