The #1 Legal Marketing Solutions for Law Firms
Want more clients, better visibility, stronger reputation? Our award-winning legal marketing strategies deliver. At Webkey Digital, we understand the legal industry. Through proven SEO, PPC, and reputation‑building methods, we help firms stand out, attract qualified leads, and convert visitors into clients.
Web Key Digital truly transformed our online presence. Their SEO expertise led to a 50% increase in qualified organic traffic for our Law Firm – Mickey Keenan, Founder of Mickey Keenan, P.A.
Over $50 Million in Qualified Leads Created in Just the Last 6 Months
430%
Increase in Qualified Leads
260%
Increase in Qualified Leads
356%
Increase in Qualified Leads
Legal Marketing Services
Search Engine Optimization (SEO)
Keyword Strategy for Lawyers: Focus on “Best lawyer in [City],” “Divorce lawyer near me,” etc.
On‑Page SEO: Optimize attorney profiles, practice areas, case summaries, location pages.
Technical SEO: Ensure site speed, schema for lawyers, mobile‑first design.
Local SEO Domination: Google My Business optimization, local citations, maps presence.
Backlinking & Authority: Guest posting on legal aggregators, bar association sites.
Voice Search: Capture “Hey Siri, find a criminal defense lawyer near me.”
Pay-Per-Click (PPC) Advertising
Law‑specific Google Ads Campaigns: “Personal Injury Lawyer [City],” “Hire a Divorce Lawyer.”
Ad Extensions: Call and location extension, reviews, attorney credentials.
Retargeting: For visitors who viewed “Free Consultation” but didn’t submit form.
LP Optimization: High‑impact landing pages: urgency, case studies, attorney photos, client reviews.
Ongoing Analytics: Monitor metrics like CPL (cost per lead), CPA, CTR specific to ad groups.
Reputation & Review Management
Profile Optimization: Google, Justia, Avvo, Lawyers.com.
Client Review Strategy: Encourage satisfied clients to leave reviews, respond ethically.
Social Proof: Highlight awards, case victories, bar certifications.
Social Listening: Monitor brand mentions, community discussions around local legal issues.
Content Marketing for Attorneys
Legal Blog Posts: “5 things to know before filing for divorce in [State],” “How to select the right criminal defense attorney.”
Attorney Profiles & Bios: Authoritative, trust‑building descriptions.
Case Studies & Whitepapers: “How we helped client reduce penal outcome by 60%,” etc.
Video FAQs / Webinars: “Q&A: What is bail?” Use these for YouTube and embedded pages.
Email Newsletters: e.g., monthly “Know Your Rights” digest for subscribers.
What Makes Us Different
Law‑Industry Focus: Deep understanding of legal ethics and compliance.
Transparent Reporting: Weekly dashboards for case inquiries, leads, conversions.
Certified & Ethical: Google/Microsoft Ads, plus familiarity with legal advertising rules.
Dedicated Legal Marketing Experts: Campaigns overseen by staff experienced in legal services.
Tools & Features
Free Legal Website Audit: Usability, SEO, lead conversion audit.
Interactive ROI/Budget Estimator: Predict leads and ROI based on monthly ad investment.
Case Study Library: Downloadable PDFs or slides about client success stories (e.g., “DUI defense firm doubled inquiries”).
Testimonials & Success Stories
Incorporate quotes from satisfied law‑firm clients:
“Webkey Digital helped us double new case inquiries in 12 weeks.”
Start With “80% increase in trial consultation bookings” or “Top 3 ranking for ‘family lawyer new york.’”
Frequently Asked Questions
SEO is a long-term strategy. For law firms, noticeable improvements in rankings and traffic typically begin within 3 to 6 months, depending on your website’s current state, competition, and location. With consistent effort, most firms begin to see measurable leads and inquiries by month 4 or 5.
SEO builds long-term visibility by ranking your website organically for keywords like “Best criminal lawyer in [City]” or “Top personal injury attorney.” It takes time but delivers lasting results.
PPC (Pay-Per-Click) provides instant visibility—your ad appears at the top of search results. Personal injury keywords are highly competitive and expensive, while criminal defense terms may yield faster clicks.
We tailor both strategies based on practice area, urgency, and budget.
We follow ABA (American Bar Association) guidelines and individual state bar rules to ensure all marketing content is ethically compliant. This means:
No false promises or guarantees of results
Proper disclaimers where required
No unverifiable client testimonials or misleading claims
We also stay updated on jurisdiction-specific rules for attorney advertising.
Our free legal website audit includes:
SEO performance (keywords, backlinks, rankings)
Local SEO strength (Google Business Profile, maps)
Page speed & mobile responsiveness
Technical errors & crawl issues
Content quality & compliance check
You’ll receive a detailed report along with actionable suggestions.
We recommend updating legal website content every 2–3 months, especially for blogs, FAQs, and practice area pages. Laws change frequently, and Google favors fresh, authoritative content—helping you maintain rankings and build trust.
Yes, we specialize in multi-location SEO and PPC for law firms. We create optimized landing pages for each office, manage Google Business Profiles for every location, and track location-specific performance to ensure consistent branding and local visibility.
Contact Us
Our Awards and Recognition
