Client Background
- Guajardo Law Firm is a well-established Personal Injury Law Firm in Texas handling high-value cases including car accidents, truck accidents, wrongful death, and catastrophic injury claims.
Despite offering excellent legal expertise, the firm was not receiving enough qualified inquiries, especially from high-intent practice areas like auto accidents and truck accidents.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Challenges the Law Firm Was Facing
Before partnering with us, the firm struggled with:
a) Declining Organic Visibility
- Their website was stuck on page 2–3 for major keywords.
- Local map pack visibility was very low in competitive cities.
- Most leads were word-of-mouth rather than digital.
b) Website Traffic Was Not Turning Into Calls
- Traffic quality was weak—very few high-intent visitors.
- Bounce rate was high, and calls were inconsistent.
- Practice-area pages lacked conversion-focused content and strong internal linking.
c) Poor Performance in Local Search
- GMB was under-optimized.
- No review strategy.
- Photos, categories, and service areas were outdated.
This was all happening despite working with a previous marketing agency for 12+ months.
What the Old Agency Was Doing Wrong
When we reviewed their account, the issues were clear:
a) Overcharging Without Delivering
- High monthly retainer with minimal work done.
- No reporting transparency.
- No real technical audits or link acquisition happening.
b) Zero Competitive Strategy
They were not tracking:
- Competitors ranking #1
- Local backlinks
- Content clusters
- Case-type search intent (car, truck, motorcycle accidents)
c) Weak Content & No Topical Authority
- Pages were thin and generic.
- No supporting pages (FAQs, subtopics, niche PI categories).
- No schema markup.
- No AI Overview optimization.
d) Backlink Issues
- Only low-quality directory links.
- No niche-relevant legal, news, or local authority links.
- Zero digital PR efforts.
The client was essentially paying premium for outdated SEO tactics.
What We Found During Our Free Consultation Audit
Our free consultation included a 60-point SEO audit, revealing:
Major Missed Opportunities
- Unoptimized “Car Accident Lawyer” & “Truck Accident Lawyer” pages (huge revenue keywords).
- Missing internal links causing orphan pages.
- Large technical issues (slow load speed, index bloat, broken links).
- No content addressing Texas laws, injury claims, settlements → these were ranking opportunities.
- Map Pack inconsistency—NAP variations across platforms.
- No EEAT-based content optimization (trust signals lacking).
The client finally understood why their previous agency wasn’t delivering.
Summary
This case study demonstrates how a strategic, transparent, and aggressive SEO approach helped a Texas personal injury firm dominate rankings, boost local visibility, and generate qualified cases consistently.
Client Feedback & Testimonial (Paraphrased)
“We were frustrated with our old agency. They overcharged us and never provided clarity. After switching, we finally understood what real SEO looks like. Within months, we started getting consistent calls, better rankings, and actual cases. The ROI has been excellent. Highly recommended.”
Onboarding & Strategy Execution
After showing all gaps clearly, the firm onboarded with us immediately.
We implemented a 3-phase, 90-day SEO growth framework:
Phase 1: Foundation Fixing (Weeks 1–4)
✔ Full technical clean-up
✔ Speed optimization
✔ Strong internal linking structure
✔ Rewriting practice-area pages with conversion-driven copy
✔ Adding video, FAQs, testimonials, and case results on pages
✔ Implementing schema (FAQ, Attorney, LocalBusiness, Reviews)
Phase 2: Local SEO Domination (Weeks 4–8)
✔ GMB optimization (services, photos, categories, posts)
✔ Local citations cleanup & consistency
✔ Review generation strategy
✔ Adding service-area pages for nearby cities
✔ Building local authority through community mentions
Phase 3: Authority & Rankings (Weeks 8–12)
✔ Powerful high-authority backlinks from legal magazines, news sites, and business publications
✔ Digital PR campaigns
✔ Content clusters built around:
- Car Accident Lawyer Texas
- Truck Accident Lawyer Texas
- Uber/Lyft Accidents
- Wrongful Death
- Premises Liability
✔ Keyword-Intent optimization for AI Overview (topical depth + structured data)
✔ CRO improvements to boost call conversions
Results Achieved Within 4 Months
🚀 Ranking Improvements
- #1 ranking for “Personal Injury Lawyer Texas”
- Top 3 rankings for:
-
-
Car Accident Lawyer Texas
-
Personal injury lawyer edinburg tx
-
Car accident lawyer edinburg tx
-
Truck Accident Lawyer texas
-
Motorcycle Accident Lawyer edinburg
-
📈 Traffic Growth
- Organic traffic increased by 120% in 90 days
- High-intent traffic grew by 3X
- GMB views increased 4X in 3 months
- Local Map Pack visibility improved by 250%
📞 Lead Growth
- Calls increased by 72% within 90 days
- Qualified PI inquiries increased from 9–12/month to 35–40/month
- More truck accident and car accident cases (highest value cases)
💼 Case Intake Growth
The firm reported:
- More signed cases
- Higher-value cases
- More consistent monthly leads
Improved quality of inquiries
