Client Background
360 Immigration Law Firm is a Florida-based immigration practice serving professionals, skilled workers, international talent, and families seeking legal status in the United States.
The firm assists with:
- Employment-based visas (EB-2 NIW, EB-3, PERM Labor Certification)
- Work visas (H1-B, TN visas)
- Green card applications
- Family immigration
Despite deep expertise and high approval rates, their digital visibility wasn’t reflecting the quality of their work.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Challenges the Firm Was Facing
a) Highly Competitive Market Across Florida
Florida is one of the most saturated states for immigration services:
Miami, Coral Gables, Ft. Lauderdale, and Orlando all have heavy competition.
360 Immigration Law Firm was struggling to:
- Rank for employment-based visas
- Compete with big, multi-location firms
- Get statewide visibility
- Convert website visitors into consultations
b) Website Structure Was Not Optimized for Visa Intent
Their older website grouped multiple visas into one generic page.
This caused:
- Low keyword relevance
- Weak search intent matching
- Poor ranking for EB-2, EB-3, H1-B, etc.
- Limited authority signals around employment-based immigration
c) No Local SEO Footprint
They offered services across multiple Florida cities, but their local search presence didn’t reflect that.
- Coral Gables rankings were weak
- Ft. Lauderdale visibility was low
- Google Business Profile wasn’t optimized
This resulted in fewer inquiries and dropped visibility on Google Maps.
d) Previous Agency Was Using Outdated Strategies
The old agency was focusing on:
- Generic blogs
- Keyword stuffing
- Poor link-building tactics
- No visa-specific content marketing
- No schema, no conversion optimization
There was no deep understanding of how immigration clients search.
What We Found During Our Free Consultation Audit
Our audit highlighted several untapped opportunities:
a) Missing Visa-Specific Landing Pages
There were no dedicated pages for:
- EB-2 NIW
- EB-3 Visa
- PERM Labor Certification
- H1-B Visa
- TN Visa
- Employment-based Green Cards
These keywords have massive intent and competition — yet they were not fully targeted.
b) No Authority Content for Immigration Categories
No in-depth resources explaining:
- Processing steps
- Timeframes
- Required documents
- Eligibility
- Success probability
- Florida-specific considerations
People applying for visas want clarity and trust.
The website lacked both.
c) Weak Internal Navigation
Important immigration pages were buried or not linked properly.
Google couldn’t understand the hierarchy.
d) Google My Business Lacked Strength
- No service list
- No Q&A section
- No immigration-specific posts
- Reviews not optimized for keywords or locations
e) Competitors Were Winning Via Thought Leadership
Other Florida immigration attorneys were ranking by publishing:
- Visa guides
- Immigration updates
- Processing time breakdowns
- FAQ hubs
We immediately saw the gap.
The client recognized how much opportunity was being left on the table.
Results Achieved in 3–6 Months
📈 Ranking Growth
After 90–120 days, the firm achieved:
Top 3 rankings for:
- Immigration Lawyer Coral Gables
- Immigration Lawyer Ft. Lauderdale
- EB-2 Visa Lawyer Florida
- EB-3 Visa Florida
- TN Visa Lawyer Florida
Page 1 rankings for:
- PERM Labor Certification Florida
- H1-B Lawyer Florida
- Green Card Attorney Florida
The firm built category-level dominance in employment-based visas.
🚀 Traffic Growth
- Organic traffic increased 110%
- Visa pages saw 3X higher engagement
- Local pages gained 5X visibility on Google Maps
📞 Lead Growth
- Consultation requests rose by 78%
- Higher volume of employment-based visa clients
- More NIW and professional skilled-worker cases
- Increased international inquiries (from Latin America & Europe)
💼 Case Intake Quality Improved
The firm began receiving:
- More EB-2 NIW self-petitions
- More corporate H1-B and TN visa clients
- More green card consultations
- More high-value PERM cases
The signature benefit: predictable, high-value monthly case flow.
Onboarding & Strategy Execution (90-Day Framework)
Our plan was tailored for an immigration-practice growth model, not a generic SEO approach.
Phase 1: High-Intent Visa Structure (Weeks 1–4)
✔ Built separate landing pages for each visa:
- EB-2 Visa
- EB-2 NIW
- EB-3 Visa
- PERM
- H1-B Visa
- TN Visa
- Green Card
✔ Added process-flow layouts
✔ Added eligibility criteria sections
✔ Created visa comparison tables
✔ Added attorney-led video explanations
✔ Implemented schema for FAQs, How-To, and Immigration Service
✔ Wrote pages that match how real immigration clients search & think.
Phase 2: Location-Based SEO Expansion (Weeks 4–8)
We built a multi-city footprint across Florida.
✔ Created localized landing pages:
- Immigration Lawyer Coral Gables
- Immigration Lawyer Ft. Lauderdale
- Immigration Lawyer Miami-Dade
✔ Added city-specific testimonials
✔ Implemented lawyer photos tied to each location
✔ Optimized Google Business Profiles:
- Added services
- Published immigration posts
- Added Q&As
- Updated categories
✔ Added real client reviews with visa type + city name for ranking power
- Added services
We turned one website into a multi-location immigration platform.
Phase 3: Authority, Trust & Conversion System (Weeks 8–12)
✔ Published premium resources:
- EB-2 NIW case study
- PERM timeline guide
- H1-B filing deadlines
- TN Visa document checklist
✔ Built internal link architecture for topic authority
✔ CRO improvements:
- Free eligibility evaluation forms
- Multi-step consultation scheduler
- Visa-specific CTAs
- Sticky WhatsApp chat for international clients
✔ Built high-quality backlinks from:
- Legal portals
- Business immigration blogs
- Florida professional associations
Latino news & community sites (huge target audience)
Client Feedback & Testimonial (Paraphrased)
“Our old SEO agency never understood immigration law. The new strategy changed everything — more NIW clients, more PERM requests, more calls across Florida. We finally feel competitive and visible statewide.”
Summary
Through a structured visa-focused SEO approach, multi-location optimization, and trust-building immigration content, 360 Immigration Law Firm became a leading name for employment-based visas in Florida.
The firm now dominates high-intent keyword categories and consistently receives qualified, high-value immigration cases.
