Client Background
CGA Law is an established law firm in Pennsylvania with a growing Bankruptcy & Debt Relief practice, helping individuals and businesses navigate financial hardships.
They specialize in:
- Chapter 7 Bankruptcy
- Chapter 11 Business Reorganization
- Chapter 13 Repayment Plans
- Debt restructuring & creditor negotiation
Despite their experience, they were not attracting the volume of bankruptcy clients available across Pennsylvania and Philadelphia.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Challenges the Firm Was Facing
a) The Bankruptcy Practice Was Lost Within a Larger Law Firm Website
CGA Law offered many legal services, but:
- The bankruptcy pages were too thin
- Important topics weren’t highlighted
- Bankruptcy content was buried under other practice areas
- Google couldn’t understand their bankruptcy authority
This affected rankings across all bankruptcy-related searches.
b) Ranking Weakness in Philadelphia & Outlying PA Cities
Despite serving multiple regions, they lacked visibility in:
- Philadelphia
- Harrisburg
- York
- Lancaster
- Reading
The firm was ranking for branded terms but not appearing for “bankruptcy lawyer near me” or “chapter 7 attorney Pennsylvania” searches.
c) Their Previous Agency Focused Only on Blog Posts
The old agency published:
- Generic “debt tips” articles
- Low-impact financial blogs
- No strong chapter-specific content
- No search-intent-driven pages
There was no effort to build the firm as a bankruptcy authority.
d) Low Conversions Despite Decent Traffic
The firm had visitors, but very few people were calling or requesting consultations.
Reasons:
- No strong call-to-action
- No bankruptcy FAQs
- No trust signals (reviews, case outcomes, attorney profiles)
- No simplified explanation of chapters 7, 11, & 13
People facing bankruptcy want clarity, speed, and confidence — the site lacked all three.
What We Found in Our Free Consultation Audit
Our audit revealed multiple high-impact gaps:
a) Missing Chapter-Specific Landing Pages
There were no separate, detailed pages for:
- Chapter 7
- Chapter 11
- Chapter 13
Google had no reason to rank them for these high-value terms.
b) No “Debt Type” Pages
Common debt searches (medical, credit card, wage garnishment, foreclosure) were not targeted.
c) Weak Local SEO Signals
Google Business listings had:
- Missing services
- Few photos
- No optimized description
- Outdated categories
- Very few reviews relevant to bankruptcy cases
d) Competitors Were Using Bankruptcy Calculators & Tools
Top competitors were offering:
- Eligibility tools
- Means test calculators
- Payment estimators
CGA Law’s site had none, which hurt conversions.
e) Technical Issues
The audit showed:
- Slow mobile load times
- Redirect loops
- Pages without meta descriptions
- No schema markup of any kind
Once we explained these gaps, the firm quickly realized why they weren’t ranking or converting.
Results Achieved in 3–6 Months
🚀 Keyword Dominance in Multiple PA Cities
Top 3 rankings for:
- Bankruptcy Lawyer Philadelphia
- Chapter 7 Lawyer Pennsylvania
- Chapter 13 Bankruptcy Attorney PA
Top 5 rankings for:
- Chapter 11 Lawyer PA
- Bankruptcy Lawyer York PA
- Bankruptcy Lawyer Harrisburg
📈 Organic Traffic Explosion
- Organic traffic to bankruptcy pages increased 160%
- Chapter-specific pages saw 3X more engagement
- Local pages gained significant map-pack visibility
📞 Lead & Call Growth
- Phone calls increased 70%
- Website form submissions up 2.2X
- Higher volume of Chapter 7 & Chapter 13 inquiries
- More business owners contacting for Chapter 11 relief
💼 Higher-Quality Cases
The firm started receiving:
- More wage garnishment & foreclosure cases
- More Chapter 11 business debt cases
- More financially stable clients looking for structured repayment through Chapter 13
- A consistent increase in multi-county inquiries
The SEO system created predictable monthly bankruptcy consultations.
Onboarding & SEO Strategy Execution (90-Day Plan)
The strategy blend was completely customized for bankruptcy law — not reused from other case studies.
Phase 1: Bankruptcy Architecture Buildout (Weeks 1–4)
✔ Built long-form, high-authority base pages for:
- Chapter 7 Bankruptcy (liquidation)
- Chapter 13 Bankruptcy (reorganization)
- Chapter 11 (business restructuring)
✔ Added:
- Eligibility sections
- Timeline guides
- Means test explanations
- Dischargeable vs. non-dischargeable debts
- What to expect before, during, and after filing
✔ Reorganized the entire Bankruptcy practice area
✔ Added attorney profiles & trust signals to improve conversions
Phase 2: Local SEO Expansion Across Pennsylvania (Weeks 4–8)
✔ Created location-specific pages:
- Bankruptcy Lawyer Philadelphia
- Bankruptcy Attorney York PA
- Bankruptcy Lawyer Lancaster PA
✔ Added city-based case results
✔ Optimized Google Business Profiles:
- Category overhaul
- New service listings
- Bankruptcy-specific posts
- Q&A with real client questions
- Category overhaul
✔ Encouraged reviews mentioning bankruptcy terms + city names
✔ Published local bankruptcy FAQ pages for each city
Phase 3: Conversion Optimization + Authority Building (Weeks 8–12)
✔ Added bankruptcy tools:
- Means test eligibility checker (simple interactive form)
- Chapter comparison chart
- Payment plan estimator
✔ Added structured FAQs (expert-level, client-driven)
✔ Implemented schema: Attorney, Service, FAQ, How-To
✔ Built backlinks from:
- Financial guidance websites
- Business publications
- Pennsylvania community organizations
- Business restructuring blogs
✔ Introduced strong conversion elements:
- Call button on mobile
- Instant consultation form
- Urgency messaging (“Stop collections today”)
Step-by-step bankruptcy process
Client Testimonial
“Our bankruptcy practice was always strong offline, but online we were invisible. After partnering, we started ranking in multiple cities, getting steady calls, and attracting the serious cases we wanted. The chapter-specific strategy made a huge difference.”
Summary
By restructuring the bankruptcy sections, creating chapter-specific authority pages, enhancing local visibility, and implementing conversion-focused tools, CGA Law became a leading bankruptcy firm across Pennsylvania and Philadelphia.
The firm now dominates the most competitive bankruptcy keywords and receives consistent, qualified case intake every month.
